Earth-Friendly, Fashionable Hawai‘i Brands
Two local companies helmed by women prove that style and sustainability fit perfectly together.
Local Brands & Boutiques
28 Irresistibly Cute Girls’ Day Gifts for Women and Keiki
Celebrate the Japanese holiday with these fun Girls' Day finds, all for $35 or less.
Mahina Made–A Local Lifestyle Brand Rooted in Hawaiian Culture
Taking inspiration from her family’s puakenikeni tree, Kailee Freitas turned the fragrant lei flower into a breakout fashion trend.
Kaua‘i’s Coolest and Chicest Shop Here—And So Do We
Located in quaint Kapa‘a, Shipwrecked Kaua‘i is a boutique brimming with coastal-casual fashions, home décor and lifestyle goodies.
We're Obsessed with Momi Vintage's Checkerboard Cutting Board
The Maui label merges the checkered and curvy home décor trends in one ultra-chic cutting board style.
Cool Sustainable Finds at Kim and Jack Johnson’s Kōkua General Store
Once a pop-up shop, this beachy Hale‘iwa eco-boutique is now open full time and brimming with stylish, environmentally friendly goods.
Exciting Mu‘umu‘u Month Events Happening in Honolulu
From shopping pop-ups and a vintage fashion show to a mu‘umu‘u repair class, get in on the fun celebrations and activities still to come this January.
Get Fit in the New Year with These Stylish Hawai‘i Activewear Brands
New year, new fire workout apparel.
Carissa Moore’s Cool New Home Décor Collab is All About Aloha
The surfing champ tells us about her collaboration with CocoNene and artist Frankie Frank on a stylin', limited-edition collection for a good cause.
First Look: Pop-Up Mākeke’s New In-Person Holiday Store
Shop food, fashion, home décor, books, keiki finds and more from 150-plus Hawai‘i brands.
Festive Holiday Cards and Gift Wrap from Wrappily, Lauren Roth, Hontas Higa and More
Send season’s greetings and deck out your gifts the Hawai‘i way with cheery island-inspired designs.
Sunny Up Your Outfits with Lola Pilar's New Tropical Hats and Totes
Plus, a gorgeous new collection of photo prints from designer-photographer Kristen Reyno.
Holiday Gift Guide: Gear Up, Dudes
For the hiking, surfing and camping fellas—and ladies!—who appreciate starry nights and days outdoors.
Holiday Gift Guide: Hale Jolly Christmas
Cheers to the hosts who make our spirits and kitchens bright.
Holiday Gift Guide: Oh, Coconut Tree!
Have yourself a tropical little Christmas with island motifs and cheery, punchy hues.
Allison Izu-Song on Calmness, Confidence and Her New Crop Tops
We caught up with the veteran designer and learned more about her optimistic outlook, her fresh new space and how to rock tiny tops in a grown-up way.
Peek Inside Aloha Kira, Kailua’s New Joy-Filled Boutique
If happy-happy, joy-joy were a store, this would be it.
Sneak Peek: Broome Street General Store Opens its First Honolulu Location
Get a look at the popular L.A. boutique’s new treasure-filled outpost.
Stylish Hawai‘i Instagram Accounts to Follow Now
From photo shoots at exciting locales and the latest fashion and beauty trends, these local Instagram accounts will add tons of cool content to your feed.
Ready for Takeoff: Tropical, Hawai‘i-Inspired Luggage from Lei‘ohu Designs
Vacay in style with the Hilo label’s gorgeous lei, shell and flower patterns.
Gentle Beast Arrives as a Breathtaking Floral Wonderland
The new Ward Centre boutique, helmed by Kaiwen Wang-Nobriga, is home to the plumpest peonies, smoothest Singaporean teas and gorgeous Gucci wallpaper.
Sneak Peek: Five Fun Fabulous Things from Fighting Eel This Month
Yessah! Get your Christmas list and credit cards ready, because new fall releases from the beloved brand are popping up in stores and online, soon.
Acacia Has A Cool New Collab with Gossip Girl Star Evan Mock
Get the scoop on all the hot sellers and the Hawai‘i tie that brought the designers together.
