Cool Sustainable Finds at Kim and Jack Johnson’s Kōkua General Store
Once a pop-up shop, this beachy Hale‘iwa eco-boutique is now open full time and brimming with stylish, environmentally friendly goods.
Local Brands & Boutiques
Exciting Mu‘umu‘u Month Events Happening in Honolulu
From shopping pop-ups and a vintage fashion show to a mu‘umu‘u repair class, get in on the fun celebrations and activities still to come this January.
Gorgeous Mu‘umu‘u Worn at Mu‘u at the Museum 2023
Decked out in stunning new and vintage mu‘u and holokū from iconic Hawai‘i designers, guests celebrated Mu‘umu‘u Month at Queen Emma Summer Palace.
Get Fit in the New Year with These Stylish Hawai‘i Activewear Brands
New year, new fire workout apparel.
Carissa Moore’s Cool New Home Décor Collab is All About Aloha
The surfing champ tells us about her collaboration with CocoNene and artist Frankie Frank on a stylin', limited-edition collection for a good cause.
First Look: Pop-Up Mākeke’s New In-Person Holiday Store
Shop food, fashion, home décor, books, keiki finds and more from 150-plus Hawai‘i brands.
Festive Holiday Cards and Gift Wrap from Wrappily, Lauren Roth, Hontas Higa and More
Send season’s greetings and deck out your gifts the Hawai‘i way with cheery island-inspired designs.
Sunny Up Your Outfits with Lola Pilar's New Tropical Hats and Totes
Plus, a gorgeous new collection of photo prints from designer-photographer Kristen Reyno.
Holiday Gift Guide: Gear Up, Dudes
For the hiking, surfing and camping fellas—and ladies!—who appreciate starry nights and days outdoors.
Holiday Gift Guide: Hale Jolly Christmas
Cheers to the hosts who make our spirits and kitchens bright.
Holiday Gift Guide: Oh, Coconut Tree!
Have yourself a tropical little Christmas with island motifs and cheery, punchy hues.
Your Ultimate Guide to the Made in Hawai‘i Festival with 400 Local Vendors
Get a jump-start on your holiday shopping at the annual Honolulu event, now at Ala Moana Center, featuring a wonderland of clothes, jewelry, accessories and food.
Allison Izu-Song on Calmness, Confidence and Her New Crop Tops
We caught up with the veteran designer and learned more about her optimistic outlook, her fresh new space and how to rock tiny tops in a grown-up way.
Peek Inside Aloha Kira, Kailua’s New Joy-Filled Boutique
If happy-happy, joy-joy were a store, this would be it.
Sneak Peek: Broome Street General Store Opens its First Honolulu Location
Get a look at the popular L.A. boutique’s new treasure-filled outpost.
Stylish Hawai‘i Instagram Accounts to Follow Now
From photo shoots at exciting locales and the latest fashion and beauty trends, these local Instagram accounts will add tons of cool content to your feed.
Ready for Takeoff: Tropical, Hawai‘i-Inspired Luggage from Lei‘ohu Designs
Vacay in style with the Hilo label’s gorgeous lei, shell and flower patterns.
Gentle Beast Arrives as a Breathtaking Floral Wonderland
The new Ward Centre boutique, helmed by Kaiwen Wang-Nobriga, is home to the plumpest peonies, smoothest Singaporean teas and gorgeous Gucci wallpaper.
Sneak Peek: Five Fun Fabulous Things from Fighting Eel This Month
Yessah! Get your Christmas list and credit cards ready, because new fall releases from the beloved brand are popping up in stores and online, soon.
Acacia Has A Cool New Collab with Gossip Girl Star Evan Mock
Get the scoop on all the hot sellers and the Hawai‘i tie that brought the designers together.
We’re Obsessed: LexBreezy Hawai‘i’s By the Shore Collection is Pure Sunshine in Your Closet
And did we mention, it’s chock-full of gorgeous swimwear?
Meet Ovryn Design, Your New Favorite Hawai‘i Furniture Line
Shop the brand in person this weekend at its Sig on Smith pop-up.
Spotted: Shie Clark, the Curator of Chic
Meet the womenswear buyer obsessed with oversized button-downs, cool indie brands and hunting down the wardrobe of your dreams.
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From plantation towns to planned communities, Central O‘ahu has its share of secret spots, a bumper crop of bowling alleys and neighborhood eats.
We celebrated National Take a Hike Day (Nov. 17), with a round up of our top picks for the best hikes on the Island.
Not willing to change her identity to be part of the industry, Mahina Florence is at the height of her career because of her flawless Hawaiian complexion, strong athletic build, and friendly aloha spirit.
These restaurants and cafés hold themselves to a higher eco-standard that make deciding where to eat for ocean-minded people an easy decision.