Take A Peek Inside Aussie Label Zimmermann’s First Hawai‘i Boutique
The chic new Honolulu store is chock-full of gorgeous spring fashions, sun-ready swimwear and tropical Hawai‘i exclusives.
Fashion
Fashion Designer and Lei-Maker Meleana Estes Launches A New Book
Exploring the craftsmanship and community of lei culture,"Lei Aloha: Celebrating the Vibrant Flowers and Lei of Hawai‘i" comes out on April 25.
Local Brand Laulima's Designs Feature Lovely Native Flora and Fauna
Helmed by a conservation biologist, the Hilo label’s nature-inspired fashions and home goods are a call to protect endangered native species.
Meet the Hawai‘i Photographer Whose Inclusive Modeling Agency is Changing the Definition of Beauty
Tired of the lack of diversity in the modeling world, Hawai‘i photographer Mel Tjoeng set her sights on changing beauty norms.
Mahina Made–A Local Lifestyle Brand Rooted in Hawaiian Culture
Taking inspiration from her family’s puakenikeni tree, Kailee Freitas turned the fragrant lei flower into a breakout fashion trend.
Kaua‘i’s Coolest and Chicest Shop Here—And So Do We
Located in quaint Kapa‘a, Shipwrecked Kaua‘i is a boutique brimming with coastal-casual fashions, home décor and lifestyle goodies.
We're Obsessed with Momi Vintage's Checkerboard Cutting Board
The Maui label merges the checkered and curvy home décor trends in one ultra-chic cutting board style.
Amazing Valentine's Day Gift Ideas From Local Businesses and Designers
Your Valentine's Day ideas list—featuring fun, stylish and sweet gift ideas for everyone—plus some fun activities for couples, singles and gal pals.
Cool Sustainable Finds at Kim and Jack Johnson’s Kōkua General Store
Once a pop-up shop, this beachy Hale‘iwa eco-boutique is now open full time and brimming with stylish, environmentally friendly goods.
Exciting Mu‘umu‘u Month Events Happening in Honolulu
From shopping pop-ups and a vintage fashion show to a mu‘umu‘u repair class, get in on the fun celebrations and activities still to come this January.
Get Fit in the New Year with These Stylish Hawai‘i Activewear Brands
New year, new fire workout apparel.
First Look: Pop-Up Mākeke’s New In-Person Holiday Store
Shop food, fashion, home décor, books, keiki finds and more from 150-plus Hawai‘i brands.
Shop Local: Our Ultimate 2022 Holiday Gift Guide
Here are options to get fabulous gifts from Hawai‘i Designers and Boutiques.
Sunny Up Your Outfits with Lola Pilar's New Tropical Hats and Totes
Plus, a gorgeous new collection of photo prints from designer-photographer Kristen Reyno.
Hawai‘i Finally Has a Maison Margiela Store
The luxury brand has opened a sleek 1,300-square-foot space at Ala Moana Center.
Allison Izu-Song on Calmness, Confidence and Her New Crop Tops
We caught up with the veteran designer and learned more about her optimistic outlook, her fresh new space and how to rock tiny tops in a grown-up way.
Peek Inside Aloha Kira, Kailua’s New Joy-Filled Boutique
If happy-happy, joy-joy were a store, this would be it.
Mom Talk: Q&A With Two Kailua Moms and Owners of Snow Bound Outfitters
These Canadian transplants and keiki gear experts help O‘ahu parents prep for snowy adventures.
Sneak Peek: Broome Street General Store Opens its First Honolulu Location
Get a look at the popular L.A. boutique’s new treasure-filled outpost.
A Few Great Target Finds, According to Two Shopaholics
Cool, cozy and comforting items for fall that designer Jana Lam and I found. Spoiler alert: we’re ready to zap some ghosts, stylishly of course.
Stylish Hawai‘i Instagram Accounts to Follow Now
From photo shoots at exciting locales and the latest fashion and beauty trends, these local Instagram accounts will add tons of cool content to your feed.
Ready for Takeoff: Tropical, Hawai‘i-Inspired Luggage from Lei‘ohu Designs
Vacay in style with the Hilo label’s gorgeous lei, shell and flower patterns.
Awesome Custom-Made Hats By Illikoi Goods
Owner Anthony Duong creates stylish and unique bucket hats, caps and more.
Sneak Peek: Five Fun Fabulous Things from Fighting Eel This Month
Yessah! Get your Christmas list and credit cards ready, because new fall releases from the beloved brand are popping up in stores and online, soon.
