New in Town
Places and activities that have opened recently, featured in HONOLULU Magazine.
Local Brands & Boutiques
Our Favorite Local LGBTQIA+-Owned Stores and Eateries
Where to shop and dine local during Hawai‘i’s Pride Month.
New Hawaiian Heirloom Jewelry Collection Hiluhilu Brings Us Back to Our Roots
Hiluhilu is a collaboration between Kumu Hula Sonny Ching and local jewelry labels Paradisus and Jason Dow Jewelry.
These Local Bag Lei Are Totes Charming
There’s nothing we love more than a local spin on a global trend. Case in point, Hawai‘i’s answer to the current bag charm obsession: island-inspired adornments for your carryalls.
Trade Your Secondhand Reyn Spooner Shirts for New Threads
You can now trade in pre-owned shirts for store credit through the Reyn’s Again program, with those in good condition given a second chance.
O‘ahu Pop-Up Market Guide: Where and When to Find Them
Ready, set, shop—support local by shopping at these O‘ahu pop-up markets held every month.
12 Awesome First-Time Made in Hawai‘i Festival Vendors You Don’t Want to Miss
Trust us, you’ll want to add these new booths to your must-shop list.
How Cool! Locally Designed Keiki Finds for Littles and Up
We can’t get enough of these creative accessories, toys and home goods with uniquely Hawai‘i touches.
Your Insider Guide to the 31st Made in Hawai‘i Festival
The 31st annual Made in Hawai‘i Festival returns on Aug. 15–17. Here’s what you should know before you go.
Kama‘āina Deals: Shopping Discounts and Promos for Locals
Hawai‘i residents can score awesome kama‘āina deals at these O‘ahu retailers.
Best of HONOLULU 2025: Shopping on O‘ahu
These 19 winners deserve a spot on your must-buy list.
Best of HONOLULU 2025: Beauty & Self-Care on O‘ahu
Indulge in beauty and self-care products and services like the best cooling wipes, brow styling, chiropractic treatments and more.
We’re Hooked on Chinatown’s New Leather Goods Store Hook and Hide
The leather specialty boutique not only stocks wallets, belts, bags and lei but also fish leather products.
Beautiful Mu‘umu‘u Worn at Mu‘umu‘u for the Museum 2025
Guests dressed to honor the spirit of old Hawai‘i in captivating mu‘umu‘u. Plus, a fashion show by Puamana Crabbe Designs, Princess Ka‘iulani Fashions and TAV Pacific.
Bloom Bloom, Pow! These Flower-Blocked Lei Pack a Punch
Stamen + Style creates bold new looks for lei by mixing and matching different blocks of blooms.
Where to Find Forever Lei for Your Home
It’s easily one of our favorite home décor trends of late—creative takes on forever lei, crafted with pua and leaves made of glass, leather and stone.
Mu‘umu‘u Moments
The classic Hawai‘i garment feels decidedly fresh again, with local designers dreaming up exciting iterations for all occasions.
Sage Imber Fashions Give Back to the Earth
Yuko Palazzo’s next chapter is all about intentional, conscious design.
Sport Native Hawai‘i Birds as Adorable Hair Clips
A team-up for endemic species awareness by local artist and conservation biologist Ariel Imoto and Danya Weber, founder of Laulima.
Onepa‘a Hawai‘i Turns Industrial Trash into Beachwear Treasure
Using Econyl, a nylonlike fabric regenerated from discarded industrial plastic, Onepa‘a Hawai‘i makes sustainable swimwear and hats.
Sneak Peek: Get a Look Inside Fighting Eel's New Mānoa Store
The local label opens its fifth O‘ahu boutique today, March 7. Here’s what to expect.
Meet the Designer of Active by Teal, the Trendsetting Jumpsuit Brand
Teal Kealohi Salvador’s activewear brand has garnered a cult following among Gen Z fitness fans for its ultra-chic jumpsuits.
Charm Abounds at Kaimukī’s Newest Gift Shop, Small Kine Gift
The boutique stocks giftable artwork, books, homewares, souvenirs and snacks along with playful in-house merch.
