Black Sheep Cream Co. Brings Its Unicorn Poop to Wahiawā
A 23-year-old opens her second ice cream shop.
Clockwise from top left: It's Gonna be a Rocky Road, hot fudge, Matcha Made in Heaven, Guilty of Stroberry (strawberries and cream), and Must Have Yo Pistachio
Photos: Martha Cheng
“Ice cream is ageless,” an ice cream shop owner once told me about her decision to make ice cream. “Kids all the way to senior citizens eat ice cream. Older folks will cut back on doughnuts and cakes, but ice cream is consistently the most popular dessert across the country.”
That may be true, but with flavors like Unicorn Poop (strawberry cake batter) and names like Brown and Browner (milk chocolate with brownie bits), Black Sheep Cream Co. targets younger ice cream lovers. Which makes all the more sense when I discover the owner is 23-year-old Tasi Reid, who opened her first Black Sheep location in Waipi‘o when she was 21, and started her first business when she was a junior at La Pietra-Hawai‘i School for Girls. Tasked with an open-ended, yearlong project, “some girls learned how to play an instrument, some volunteered at places, and I decided I would start my own business, designing and selling my own swimwear line,” Reid says.
She went to college in Colorado, majoring in—what else—business management, and when she came home, opened Black Sheep Cream Co. in Waipi‘o, in the very location where her mom ran a smoothie shop when Reid was in elementary school. (Which in addition to giving her a taste of entrepreneurship, also inspired the sister company Black Sheep Juice Co. at the Pearl Harbor NEX food court).
Last month, Reid opened her second location in Wahiawā, which seems to be growing a small, creative food industry, with restaurants like Barrio Cafe and an upcoming vinegar production company by Poni Askew (creator of Eat the Street).
Black Sheep churns original flavors like Buttah Cakes, a cream cheese base with chunks of butter cake, and updates classics, as with the It’s Going to be a Rocky Road, topped with torched marshmallows. The ice-cream flights ($10.50) are indecision- and Instagram-friendly, though the soft ice cream seems to melt even faster in this form (there’s a metaphor).
So far, while the distressed wood and polished concrete interiors of Black Sheep might look at home at Salt in Kaka‘ako, Reid has chosen more out-of-the-way spots for her shops. “But I’ll give you a little spoiler alert,” she says. “I’m not stopping at just these two locations.”
Open 11 a.m. to 8 p.m. Monday through Thursday, 11 a.m. to 9 p.m. Friday, 10 a.m. to 9 p.m. Saturday, and 10 a.m. to 8 p.m. Sunday, 43 S. Kamehameha Hwy. Wahiawā, (808) 620-5550.