Da Zip Pac Personality Test

What ting inside this bento you eat first? Here’s what your choice secretly reveals about you.


There’s been a lotta study on food choices that people make. But da word “choices” implies conscious decisions. I more interested in what da unconscious reveals. Did you know that your favorite ting inside one Zippy’s Zip Pac can reveal what kinda person you are?


All you gotta do is choose your favorite item from da Zip Pac and scroll down for see if da description fits you. Try go do ‘em on oddah people too if you no believe.


(Warning: This test stay super unscientific and purely for fun, li’dat. These are only my empirical kine observations. And I am just one writer; I not one social scientist or anyting. So no blame me if come out wrong. Remembah now, this test is NOT endorsed by Zippy’s, anybody with da last name Higa, our state government, my high school that I went, Frolic Hawai‘i or its parent company, anyone in our local food industry, or even by me!)


Spam in a Zip Pac bento

Photo: Lee Tonouchi

Spam. You pretty spontaneous. You live for da moment cuz you love Spam even though da ting get one reputation for being kinda unhealthy. You live for excitement and adventure. You would probably do all kine abunai dangerous kine stuff like big wave surfing, skydiving and lava boat touring. Your motto in life is, No sked, chance ’em!


Fried chicken in a Zip Pac bento

Photo: Lee Tonouchi

Fried chicken. You so independent. You one freetinker and you no care what oddah people tink about you and das why you love for eat greasy and messy fried chicken. You like for do tings your own way and da chicken gives you planny options. You can hemo da skin and just eat da chicken. Or you can even just eat da skin if you like. And if you in da mood, you can even suck on da bone, cuz you, you no mo shame you. Does everyone say you get your own sense of style?


Fried fish in a Zip Pac bento

Photo: Lee Tonouchi

Fish. You one very practical person. You value da skills necessary for catch da fish. So whether it be cooking, fixing cars or carpentry, you rather learn how do something yourself than pay somebody do ’em for you, even if it means being one brokechanic sometimes.


Teri or teriyaki beef in a Zip Pac bento

Photo: Lee Tonouchi

Teri beef. You super patient, brah. You recognize good teri beef takes one long time for marinate. J’like in life, you know good tings come to those who wait. You enjoy planning and being meticulous. You get or going get one good retirement plan and you look forward to a future when you can travel to Alaska, Las Vegas and Japan, which of course involves doing your favorite activity: planning.


Furikake rice in a Zip Pac bento

Photo: Lee Tonouchi

Rice and furikake. You stay quite devoted. You value ohana and you very community-oriented cuz in lotta Asian cultures, rice symbolizes togetherness. You most likely involved in service organizations that help people, culture and/or da environment. You so good you.


Takuan pickle in a Zip Pac bento

Photo: Lee Tonouchi

Takuan. You kinda cautious, no? Takuan is thought for aid in digestion and people usually eat ’em at da end of da meal. But if you no can wait for grind da takuan every time, den you must be da type who likes for be extra prepared. Like you show up half an hour early for appointments. Most likely you double check everyting before you go sleep. You check make sure da door stay lock, da stove stay off and da faucet not dripping. You no can help, you worry about da next shipping strike so you love for shop in bulk and your house get ukuplanny toilet paper and can goods for future emergencies, just in case.


Cabbage garnish in a Zip Pac bento

Photo: Lee Tonouchi

Cabbage. You are da reserved type. J’like da cabbage, sometimes people forget you even stay dea and dey take you for granted. If cabbage your favorite ting and you still not sure what kinda job you want, you might consider running for lieutenant governor one day. Nah, nah, nah, nah, nah.


Note: One earlier version of this piece appeared in da book “We Go Eat: A Mixed Plate from Hawaii’s Food Culture” edited by Susan Yim.