Love At Dawn Gives Second Life to Vintage Aloha Shirts and Mu‘umu‘u
Designer Angela Matsuo’s sustainable spin on alohawear reimagines classic Hawai‘i fashions in fresh, unexpected ways.
Style
3 New Local Hawai‘i Swimwear Brands to Sizzle in This Summer
Hit the beach in fresh releases from Native Hawaiian designers and eco-friendly swimsuit lines.
13 Must-Have Items From the New Apt by HomeWorld Furniture Store
Honolulu’s newest furniture store is brimming with a ton of affordable, small-space styles.
32 Fabulous Mother’s Day Gifts from Hawai‘i Shops and Designers
May 14 is Mother’s Day! Treat the mommas in your life like the goddesses they are with stylish finds from local designers, artists and boutiques.
Three Native Hawaiian Brands We Love
These local businesses are helping to perpetuate Native Hawaiian culture while drumming up excitement with their ingenuity and authenticity.
Native Hawaiian Model Keau Fey at Golden Hour
We’re living for this delicate, kalo-shaped leaf top worn by Fey and available at Loewe at Ala Moana Center.
Take A Peek Inside Aussie Label Zimmermann’s First Hawai‘i Boutique
The chic new Honolulu store is chock-full of gorgeous spring fashions, sun-ready swimwear and tropical Hawai‘i exclusives.
Is the New Wayfinder Waikīkī Hotel Your Next Staycation Spot?
We're loving its retro tropical aesthetic, charming cafe-bar and dreamy saltwater pool just minutes from the beach.
Local Alohawear Brand Flourishes With a Nod From New York Times
Self-taught fashion designer David Shepard’s line of aloha shirts and womenswear are inspired by native Hawaiian flora and fauna.
Fashion Designer and Lei-Maker Meleana Estes Launches A New Book
Exploring the craftsmanship and community of lei culture,"Lei Aloha: Celebrating the Vibrant Flowers and Lei of Hawai‘i" comes out on April 25.
Local Brand Laulima's Designs Feature Lovely Native Flora and Fauna
Helmed by a conservation biologist, the Hilo label’s nature-inspired fashions and home goods are a call to protect endangered native species.
First Look: Honolulu Has Its First Ron Herman Boutique
Get a look at the hip LA boutique's new Honolulu outpost, brimming with hard-to-get labels and cool collabs with Hawai‘i brands.
Earth-Friendly, Fashionable Hawai‘i Brands
Two local companies helmed by women prove that style and sustainability fit perfectly together.
28 Irresistibly Cute Girls’ Day Gifts for Women and Keiki
Celebrate the Japanese holiday with these fun Girls' Day finds, all for $35 or less.
Meet the Hawai‘i Photographer Whose Inclusive Modeling Agency is Changing the Definition of Beauty
Tired of the lack of diversity in the modeling world, Hawai‘i photographer Mel Tjoeng set her sights on changing beauty norms.
Meet Skull-Face, Honolulu’s Newest Indie Bookstore
We explored the shop’s deep, dark, nerdy and weird books and music. And now, we’re obsessed.
Language of the Birds Launches Beautiful Wallpaper and Fabrics
Transform your home with the Hawai’i label’s stunning patterns, inspired by rainbows and Honolulu architecture.
Kaua‘i’s Coolest and Chicest Shop Here—And So Do We
Located in quaint Kapa‘a, Shipwrecked Kaua‘i is a boutique brimming with coastal-casual fashions, home décor and lifestyle goodies.
We're Obsessed with Momi Vintage's Checkerboard Cutting Board
The Maui label merges the checkered and curvy home décor trends in one ultra-chic cutting board style.
Modern Design Fans Will Love These Hawai‘i-Made Rattan Lamps
Good Lamp Co.’s lamps feature clean lines and minimalist, Scandinavian vibes.
A Handbag Fashion Trend That Exudes Rock Star Energy
We’re over the moon for this luxury handbag trend orbiting the fashion scene—with full, half and crescent moon shapes.
Cool Sustainable Finds at Kim and Jack Johnson’s Kōkua General Store
Once a pop-up shop, this beachy Hale‘iwa eco-boutique is now open full time and brimming with stylish, environmentally friendly goods.
We Tried It: “The Home Edit” Kitchen Makeover (Budget: $100)
Inspired by Netflix’s hottest home organizing show, we cleaned, curated and classified my kitchen—all within a $100-ish budget.
Exciting Mu‘umu‘u Month Events Happening in Honolulu
From shopping pop-ups and a vintage fashion show to a mu‘umu‘u repair class, get in on the fun celebrations and activities still to come this January.
