Ala Moana Center’s Shop a Le’a underway

(Sponsored) Ala Moana Center’s Shop a Le‘a — Hawaii’s premier shopping and fashion event — is now underway, from March 18-24, with fashion shows, in-store events, giveaways, shopping and dining offers and more. For the first time, this sixth-annual event will feature a chic, pink-carpet runway stretching the length of Ala Moana Center for its spring fashion shows. At nearly a half-mile, it will be the country’s longest runway. Other highlights include a chance to win a getaway for two to Chicago; a limited-edition gift-with-purchase (an exclusive Ala Moana Center fuchsia umbrella); and an opportunity to give back to the community.

Here are Shop a Le‘a highlights:

Fashion Shows on the Nation’s Longest Runway – March 22-24

Preview the latest spring styles and hottest fashions on the Shop a Le‘a pink-carpet runway from Diane von Furstenberg, Juicy Couture, Spiral Girl, White House|Black Market, Cache, Splash! Hawaii and more. Each fashion show will feature a different merchant and will take place at noon, 2 and 4 p.m.

Shop a Le‘a Pink Carpet Contest

Strut your stuff on the Shop a Le‘a pink carpet runway from March 18-24 and post it on Instagram or Twitter using @AlaMoanaCenter and #ShopaLea. Six lucky shoppers will win a $50 Ala Moana Center gift card. For official rules, click here.

Shop a Le‘a Getaway Giveaway for Two

Enter to win a luxurious getaway for two to Chicago. The winner will receive roundtrip airfare for two, four days/three nights accommodations at The Ritz-Carlton Chicago (A Four Seasons Hotel), admission for two to the Shedd Aquarium, a $500 shopping spree to Water Tower Place, and dinner for two at Deca RESTAURANT + BAR. Shoppers can submit their entry form, March 18-24, at entry boxes located on Mall Level 2 near Louis Vuitton. No purchase necessary. See Ala Moana Center’s Customer Service Center for official rules. Must be at least 21 years of age to enter.

Shop a Le‘a Exclusive Offers, Free Gifts and Events

Exclusively for Shop a Le‘a, merchants are offering more than 100 discounts, free gifts with purchase, new product launches and in-store events. Check out the list of deals, offers and events in the event guide or at

Dress For Success Initiative

Shoppers can help low-income women re-enter the workforce in professional attire by donating to YWCA of O‘ahu’s Dress for Success® Honolulu. Donations of unworn or gently used apparel, shoes, accessories, as well as gifts cards will be accepted at participating retailers. Most merchants acting as collection sites will offer discounts and gifts to shoppers who provide a donation. Participating retailers include Folli Follie, Dooney & Bourke, Maui Divers Jewelry, Tapestries by Hauoli, LeSportsac, and White House|Black Market.

Modern Luxury Hawaii’s Passport to Luxury – Friday, March 22, 6-9 p.m.

Here’s the ultimate opportunity to enjoy Ala Moana Center’s luxury boutiques. Hosted by Modern Luxury Hawaii, Passport to Luxury gives shoppers the opportunity to preview new products while dining on delectable bites from Hawai‘i’s top restaurants including Prima, Tango Contemporary Café, Beachhouse at the Moana, Café Julia, Mariposa, The Pineapple Room, Roy’s and more. Passport to Luxury participating retailers include Balenciaga, Ben Bridge Jeweler, Ben Bridge Timeworks, Diane von Furstenberg, Fendi, Gucci, Jimmy Choo, Neiman Marcus, Tiffany & Co., and more. One hundred percent of the revenue from the silent auction and raffle, as well as a portion of the evening’s boutique sales will benefit the University of Hawai‘i Foundation in support of Manoa Arts & Minds. Shoppers must be age 21 or older to participate. This event is by invitation only.

For more information on Shop a Le‘a, visit, follow @AlaMoanaCenter on Twitter or become a fan of “Ala Moana Center” on Facebook and follow @AlaMoanaCenter on Instagram. Connect with Ala Moana Center on Twitter and Instagram during Shop a Le‘a using #ShopaLea. Event guides will also be available throughout the Center, March 18-24.