Mu‘umu‘u Moments

The classic Hawai‘i garment feels decidedly fresh again, with local designers dreaming up exciting iterations for all occasions.
Muumuu Moment White

Behind the Scenes

05 25 Hm Fashion Onda Sam Feyen
Photo: Sam Feyen

To Market, To Market

Lexbreezy Hawai‘i dress. Love Me Knots earrings and bracelet. Mallow x Hola Marte Studio bandanna, Olive Boutique. Velvet Canyon sunglasses, Gillia. Vince sandals, Neiman Marcus. Shot at Onda Pasta & Provisions.

05 25 Hm Fashion The Curb Sam Feyen
Photo: Sam Feyen

The Daily Grind

Fighting Eel dress. The Honolulu Social Club custom-embroidered vintage jacket. Hernan Herdez necklace, At Dawn. Twin Urchins Superette tote. Shot at The Curb Kaimukī.

05 25 Hm Fashion The Curb1 Sam Feyen
Photo: Sam Feyen
05 25 Hm Fashion The Curb2 Sam Feyen
Photo: Sam Feyen
05 25 Hm Fashion Bike Sam Feyen
Photo: Sam Feyen

Freewheeling

Simply Sisters by Lola dress. Love Me Knots necklace. Moon Collective cap. Tidal Theory bucket bag, Hook & Hide.

05 25 Hm Fashion Bike1 Sam Feyen
Photo: Sam Feyen
05 25 Hm Fashion Da Shop1 Sam Feyen
Photo: Sam Feyen

An Open Book

Sig Zane Designs dress. Jill Harunaga Stamen + Style custom lei. Salvage Public bandanna. Here x Kna Plus tote. Love Me Knots earrings. Shot at Da Shop: Books + Curiosities.

05 25 Hm Fashion Da Shop2 Sam Feyen
Photo: Sam Feyen
05 25 Hm Fashion Aloha Got Soul2 Sam Feyen
Photo: Sam Feyen

Girl, Put Your Records On

Roberta Oaks dress. P2M Jewelry necklace, Small Kine Gift. Hula sunglasses, Single Double. Las Olitas bucket bag. Horsenbuhs ring, Ron Herman. Shot at Aloha Got Soul.

05 25 Hm Fashion Aloha Got Soul3 Sam Feyen
Photo: Sam Feyen
05 25 Hm Fashion Plantoem2 Sam Feyen
Photo: Sam Feyen

Stop & Smell the Pua

Language of the Birds dress, Island-Boy custom lei, Hansel from Basel bucket bag, Island-Boy. Loewe sunglasses, Neiman Marcus. Staud sandals, Ron Herman. Shot at Plantoem.

05 25 Hm Fashion Plantoem3 Sam Feyen
Photo: Sam Feyen

SHOPPING GUIDE

 

At Dawn, Ward Village, 1108 Auahi St., Suite 154, theatdawn.com, @atdawn_oahu

Fighting Eel, multiple locations, fightingeel.com, @fightingeel

Gillia, 131 Hekili St., Kailua, gilia.co, @gilliathelabel

Here, Salt at Our Kaka‘ako, 685 Auahi St., #2-115, here-shop-here.com, @here.thestore

Hook & Hide, 1136 Nu‘uanu Ave., hookandhide.com, @hookandhidehawaii

The Honolulu Social Club, @thehonolulusocialclub, tracey@thehonolulusocialclub.com

Island-Boy, 3464 Wai‘alae Ave., islandboy.shop, @islandboy.shop

Jill Harunaga, Stamen + Style, @jharunaga

Las Olitas, lasolitas.com, @las0litas

Lexbreezy Hawai‘i, multiple locations, lexbreezyhawaii.com, @lexbreezyhawaii

Love Me Knots, lovemeknotshi.com, @lovemeknotshi

Moon Collective, moon-collective.com, @mooncollective

Neiman Marcus, Ala Moana Center, 1450 Ala Moana Blvd., neimanmarcus.com, @neimanmarcus

Olive Boutique, 43 Kīhāpai St., Kailua, oliveandoliverhawaii.com, @olive_boutique

Roberta Oaks, 1152 Nu‘uanu Ave., robertaoaks.com, @robertaoakshawaii

Ron Herman, Moana Surfrider, 2365 Kalākaua Ave., Tower Wing Shop #1, ronherman.com, @ronhermanstore

Salvage Public, multiple locations, salvagepublic.com, @salvagepublic

Sig Zane Designs, sigzanedesigns.com, @sigzanedesigns

Simply Sisters by Lola, lolamillerdesigns.com, @simplysistersbylola

Single Double, 1121 Nu‘uanu Ave., @single_double_

Small Kine Gift, 3424 Wai‘alae Ave., small.kine.gift, @smallkinegift

Twin Urchins Superette, shoptwinurchins.com, @twinurchinssuperette

 

 

LOCATIONS (special thanks to):

 

Aloha Got Soul, 2017 S. King St., alohagotsoul.com, @alohagotsoul

The Curb Kaimukī, 3408 Wai‘alae Ave., Suite 103, thecurbkaimuki.com, @thecurbkaimuki

Da Shop: Books + Curiosities, 3565 Harding Ave., dashophnl.com, @dashophnl 

Onda Pasta & Provisions, 3449 Wai‘alae Ave., ondapastahi.com, @ondapastaprovisions

Plantoem, 3457 Wai‘alae Ave., plantoem.com, @plantoem

PHOTOSHOOT CREDITS

Creative Direction
James Nakamura
Art Direction
Christine Labrador
Hair and Makeup
Risa Hoshino
Model
Tamiko Hobbs, Renew Models