The country’s largest H&M opens in Vegas
I first discovered H&M with my niece, Emi, on a trip to Europe in June 2000. Although the Sweden-based chain had been around since 1947, it was largely unknown to Americans. As we flew over the Atlantic, we read a Business Week article on it in anticipation of the company’s first expansion into the U.S. and talked about its trendy clothes at bargain basement prices.
Well, Emi and I found H&M and joined the hysteria in digging through racks upon racks of super cheap, super cool clothes that we’d never be able to find at home. We raised our hands in allegiance and yelled, “H&M forever!” —faithfully seeking it out every time we traveled.
Fast forward to December 18. H&M opened its latest and greatest store in the Caesar’s Forum Shops in Las Vegas, in the former FAO Schwartz space. At 50,000 square feet and three stories high, this is the largest H&M store in the country. It’s got everything: Men’s, women’s, kids’, accessories and lingerie. It’s designed differently from other H&M stores, to reflect the energy of Las Vegas. Not only that, with all that square footage, you have more elbow room to shop.
I love their knits, their party clothes, and their accessories. More than anything, I love their prices — I don’t think I’ve ever paid more than $30 for an outfit at H&M. I know all you ladies and fashion-forward men are jealous of me for posting the initial photo on Twitter and Facebook. Well, now you have another reason to visit Las Vegas. What about you? What do you love about H&M? While you mull it over, here are some of my pics from my visit:
Since we didn’t think still photos would do the store justice, Brooke Nakamura and I did a quick video with Ed Morita so you can get a better idea of how massive this new store is. I still think we could capture more. That’s how ginormous H&M is.
— Melissa Chang is a recovering shopaholic. As you can see, she just fell off the wagon.
