Aloha for Fridays

Celebrities, designers, retailers, dignitaries and media gathered at Washington Place today to rally support as Gov. Neil Abercrombie asked the public to support Hawaii’s fashion industry and bring back “Aloha Fridays.”

By promoting alohawear as iconic fashion, the group said the world is reminded of the positive images and memories of Hawaii, thus promoting the state. The governor said Aloha Fridays can also help small businesses succeed if you buy local. Earlier this year, the governor signed a proclamation for the 75th anniversary of the aloha shirt.

Aloha for Friday

◄ Back

Next ►

Picture 1 of 9

Designers, retailers, media, and other fashion industry people turned out for the event. Here, Reise Kochi, Sascha Lykes, & Andy South (in the first aloha shirt he ever made) take a quick photo op. —Photo by Melissa Chang

We caught up with designer Amos Kotomori and photographer/designer Kim Taylor Reece at the press conference to talk about what’s happening in the alohawear industry.