Friday, June 14, 2013

Rumi Has It

Rumi Murakami's tailored, work-appropriate apparel

Rumi Murakami
White cotton sundress with adjustable tie, $150.

Picture this: you have a handful of clothes and roughly 30 minutes to photograph them. What do you do?

Sure, you could cry. Or, you could throw them at your co-workers, drag them across the street, and snap as many shots as possible before security kicks you out.

Guess which one we did...

It's a good thing too, since you can now feast your eyes on Rumi Murakami's eponymous new apparel line, developed after the San Francisco-born designer moved to Kahaluu and realized most of her mainland work wear was too hot and heavy for Hawaii's humid climate.

Rumi Murakami
Left-right: wool and viscose car coat, $330, and cocoon zip jacket, $140.

No sweat. The Fashion Institute of Design & Merchandising graduate made her own, featuring classic silhouettes along the lines of Dries Van Noten and Consuelo Castiglioni, but done in lightweight, natural, high-quality fabrics. Think unlined or partially lined menswear-inspired car coats and cocoon jackets that look and keep their cool, or tailored sleeveless dresses and swingy peplum skirts with contrast fabric details. One exception to the work rule: a breezy, white cotton number with asymmetrical seaming and adjustable tie (hello, sexy summer sundress).

The collection isn't perfect. One editor flashed a few bystanders when her ruffled hem caught a strong gust of wind; another said the unlined jacket felt slightly itchy. Customers, however, may not encounter these problems once Murakami alters the piece free of charge or, for just $25 more, cuts an entirely new garment to ensure a flawless fit.

Though it's probably not as flawless as our editors and impromptu modeling sessions.

Prices range from $110-$330. Email Rumi at for information and personal orders or visit her Facebook page for additional styles and updates.

Posted on Friday, June 14, 2013 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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