Edit ModuleShow Tags

Freshionable's online boutique offers stylish workwear

Flirty Business



Your worst nightmare finally came true.

You and two other coworkers pulled a Brenda and Kelly by wearing the same blouse. Sure, you laughed about being "twinsies." Posed for a Facebook photo. Then you spent the rest of the day contemplating an emergency run to the mall.

  Cao-Wu's pick: Izavel Emilie button-down shirt, $205.

Which is really how you got into this mess in the first place. So...

Turn to your computer instead and log onto Freshionable, a virtual marketplace for stylish workwear run by new Honolulu resident Jenny Cao-Wu, a Harvard graduate who lived that exact moment while working a strategy consulting job in Boston.

Forget mass-produced pieces. The 25-year-old stocks her shop with local designers like Allison Izu, UMEE, 19th & Whimsy, and H&K Handbags. She also travels, scours the Internet, and follows online runway shows to bring in emerging independent mainland labels like Dallas-based Izavel, lauded for elevating classic silhouettes with modern twists and impeccable tailoring - think a printed, origami-style pleated vest with baby blue sash, or a razor sharp button-down with slashed sleeves.

The site is shoppable by occasion (work, formal, day to night and casual) with a budget-friendly section for items under $100 and a spring lookbook touting fully styled Monday-Friday ensembles. A separate page allows you to search by state, though the list encompasses designers past and present (our suggestion: mark the ones with items currently on sale for easy browsing).

We can't think of a better way to mix business with pleasure.

Shop Freshionable here. Meet Cao-Wu and get day-to-night styling tips at the VersaStyle Fashion & Styling Event, Sunday, April 28, 2-6 p.m. at Collins & 8th, 560 Pensacola St., Suite 105. Bring used paper shopping bags for Dress for Success Honolulu to score 10 percent off select items from Andy South, Allison Izu, UMEE, 19th & Whimsy, and more. Click here for details.

Edit ModuleShow Tags Edit ModuleShow Tags Edit ModuleShow Tags
Edit ModuleShow Tags

About This Blog

Recent Posts




Atom Feed Subscribe to the Lei Chic Feed »

Edit ModuleShow Tags
Edit ModuleShow TagsEdit ModuleShow Tags