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Tuesday, March 13, 2012

No Ka Oi IPA: Rogue's private label beer for Hawaii Whole Foods

No Ka Oi IPA: Rogue's private label beer for Hawaii Whole Foods

Side Street Inn has one. Morimoto has one. So Troy Terorotua, beer specialist at Whole Foods Kahala, decided he would get one, too: a signature Rogue ale. Hence, the No Ka Oi IPA, with Terorotua emblazoned on the bottle, him throwing a shaka in an aloha shirt (the original design had him in a wife-beater, which Terorotua decided wouldn't be appropriate in the Whole Foods context). It's a Whole Foods private label beer for the Hawaii market; it's even labeled "Kolohe" (or rogue, in Hawaiian) with Rogue's signature star in the "o."

It's hoppy, in the Rogue style, with a bit of citrus, a perfect pairing for BBQs, perfect for Hawaii.

"It’s a fun thing," Terorotua says. "It wasn’t for glitz and glam. But having my face on it didn’t hurt."

$5.99, Whole Foods Kahala, at Kahala Mall, 4211 Waialae Ave., 738-0820

Posted on Tuesday, March 13, 2012 in Permalink

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About This Column

From five-star restaurants to hidden holes-in-the-wall, Biting Commentary will let you know what’s hot and what’s not. Find out the latest restaurant news—who’s opening, who’s closing, which chef is moving on, where the great special dinners are. Discover the best menu items, fabulous wines, stunning cocktails, hand-crafted beers. Be the first to hear about upcoming food events and festivals.

Food editor Martha Cheng graduated from Wellesley College with degrees in Computer Science and English. She's a former line cook, food truck owner, Peace Corps volunteer and Google techie. Follow her on Twitter @marthacheng.


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