HONOLULU Magazine announced the first-ever HONOLULU Fashion Week slated for Nov. 7 and 8, 2014.  HONOLULU Fashion Week will be launched in partnership with Japan Fashion Week and will feature a global cast of European, American and Japanese designers who will collaborate with Hawaii talent to create limited edition, culturally-infused capsule collections.

These collections will be unveiled and sold exclusively at HONOLULU Fashion Week’s pop-up shop. The shop will also feature clothing and accessories created by local designers, one-of-a-kind cuisine prepared through collaborations between Japan and Hawaii chefs and a fashion show.

“Hawaii is uniquely suited for a fashion event centered on international collaboration,” said Alyson Helwagen, Publisher of HONOLULU Magazine.  “So many artists and designers are inspired by the natural beauty of the islands, and we are starting to see many of them gain global recognition.  Those of us who are lucky enough to live here know that Hawaii¹s culture is a collaboration itself — a combination of the islands¹ own rich history mixed with cultural elements brought here from Asia, Europe and beyond.

“For more than a century, HONOLULU Magazine has been dedicated to covering the unique fashion and style of the Islands. Now, HONOLULU Fashion Week will create a megaphone effect for the story of the incredible design talent and potential we have in Hawaii.”

HONOLULU Fashion Week will be part of the second annual Hawaii Fashion Month (HFM), helping to kick off the month-long focus on local fashion, style, design and the entire industry.

“HONOLULU Fashion Week is a perfect example of the type of collaborative partnership that will make HFM grow and evolve into a world-class annual event,” said Toby Portner, Co-founder of Hawaii fashion incubator (Hifi).  “As a signature event on the HFM calendar, HONOLULU Fashion Week will broaden Hawaii Fashion's international reach and bring incredible talent, inspiration and new friends to our state, providing opportunities for local fashion companies and designers to show and grow on a larger, high-profile platform. We thank HONOLULU Magazine for stepping up and taking on a big role in 2014.”

Hawaii Gov. Neil Abercrombie with the fashion team from Japan.

Photo: Ross D. Hamamura/SONY


Featured Designers

Global designers scheduled to participate are:        

  • Saturdays Surf NYC, New York.  In 2009, this shop opened in SoHo selling surfboards and wetsuits as well as fine art in New York. Today, Saturdays designs and produces its own menswear line featuring unique graphic tees, casual wear and swim trunks that it sells alongside lifestyle accessories. Saturdays now has two stores in New York City, and locations in Tokyo and Kobe.
  • Maison Kitsune, Paris. The creation of a French music producer and a Japanese architect-turned-fashion-designer, Maison Kitsune was launched in Paris in 2002. The line of cool clothing bridges the worlds of electronic music, fashion and design and is sold in its flagship store in Paris and a second location in New York.
  • Corto Moltedo, Milan. Luxury design is the lifeblood of Gabriel Corto Moltedo’s family. The son of the founders of Bottega Veneta, Moltedo studied in New York and began creating his own line in France. With an eye for leather and luxury details, Corto Moltedo’s accessories are known for bold hardware and sumptuous colors and are sold in two boutiques in Paris and Milan.
  • Mr. Gentleman, Japan. Veteran designers Takeshi Osumi and Yuichi Yoshii started their own line of post-modern clothing in 2012.  With a focus on clean lines and colorful twists on casual, preppy-inspired staples, Mr. Gentleman is sold in Tokyo and Hong Kong.


Hawaii designers scheduled to participate are:

  • Sig Zane, Hilo.  Born and raised on Oahu, Sig Zane’s career began in Hilo when he joined a hula halau and began studying native plants of Hawaii, fueling a passion for Hawaiian culture and history. Over the past 25 years, Sig Zane Designs have been featured on items spanning airplane logos to hotel interiors as well as his signature clothing line.
  • Kaypee Soh, Honolulu. Born in Malaysia and educated in London, Kaypee Soh studied charcoal, oil and watercolors, but his true passion is in graphic design. Soh’s bright colors and playful patterns have influenced a whole new generation for Island décor.  Soh’s studio at the Ward Warehouse feature prints, pillows, dishes and linens that showcase his chic aesthetic.
  • Heather Brown, North Shore. Growing up in a family of artists and artisans in Southern California, Heather Brown found her love for art and nature early in life.  After working as a boat captain and dive master to put herself through the University of Hawaii, Brown began capturing the beautiful scenery she saw in her art. She has produced art for The Vans Triple Crown of Surfing, Jack Johnson’s Kokua Festival, and owns galleries in Tokyo and Osaka.


HONOLULU Magazine held its launch event on January 31, 2014 at the Pagoda Floating Restaurant. See a photo gallery of the event here.

See more from the designers scheduled to participate in Lei Chic.


About HONOLULU Magazine

HONOLULU Magazine has been serving the people of Hawaii since 1888 when King David Kalakaua commissioned the magazine under royal charter. It is the oldest magazine west of the Mississippi and the only paid-circulation city magazine in the state of Hawaii.

Today, HONOLULU Magazine is the best-selling monthly magazine in the state and the only paid-circulation city magazine in Hawaii.  With a circulation of 40,000 copies each month and a statewide readership of more than 160,000 of Hawaii’s most savvy, affluent residents, readers rely on the magazine as a "User's Guide To The City" and have come to appreciate HONOLULU’s authoritative voice on everything from fashion to dining, education and healthcare. More information can be found online at honolulumagazine.com.


About aio

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The following companies are owned and operated by aio: Pacific Basin Communications: Honolulu Magazine, Hawaii Business Magazine, Hawaii Magazine, Hawaii Home & Remodeling, Mana Magazine, Honolulu Family Magazine,  Whalers Village Magazine and Kahala Mall Magazine; ESPN 1420AM, Watermark Publishing, Punaluu Bakeshop, B. Hayman, Obun Hawaii, Hawaii Winter Baseball, Upspring Media and Talisman LBS.

The companies of aio can provide products and services that are the best in the world. But while business is the lifeblood of aio, it is not the only measure of success. aio companies are all about leaving the world a better place for future generations. It is the driving force behind aio Discovery and other programs created to benefit both the employees of aio and people around the world. At aio, we believe that the real rewards of business are realized in the lives we lead, in the families we raise, and in the communities that nurture us. In this way, we bring to life the guideline that inspires each employee of aio. For more information on aio, please visit aiohawaii.com or call (808) 534-7555.

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