Up Next: Keep An Eye Out For These Wahine-Owned Lines On The Rise

Three wonder wāhine we adore for their standout styles, bright ideas and support of one another.



Work shirt, $350, Katazome shorts, $120. Photo: Courtesy of Okotokoto


Awe Naturel

Part of what’s so thrilling about natural dyes is the element of surprise. At some point, one must surrender control and let the pigments work their magic, a concept exemplified beautifully by Hawai‘i Island label Okotokoto, which crafts eco-chic resortwear using sustainable materials and slow-fashion practices.



Kaftan, $1,000. Photo: Courtesy of Okotokoto


Japan-born designer Miho Aoki Fichefeux, who formerly helmed the line United Bamboo, launched Okotokoto in 2019 as a response to the waste, pollution and unethical labor she says she encountered in the New York fashion world. Each garment is made to order, the fabric hand dyed with locally foraged indigo, ‘ōlena, madder roots, avocado or oyster shells, sometimes from Aoki Fichefeux’s own Hōlualoa farm. Her latest collection, inspired by Swiss painter Sophie Taeuber-Arp, features bold color-blocking and geometric compositions.


okotokoto.com, @okotokoto_hi


SEE ALSO: Meet HONOLULU Magazine’s April 2022 Cover Artist, Margaret Rice

Norae Ceramics

Oval bud vase, $55, Negative Space vase, $95. Photo: Aaron K. Yoshino


Curves Ahead

There’s a wonderful sense of calm that a Norae Ceramics vessel brings to a space. Some of that can be attributed to aesthetics, the fluid silhouettes, delicately speckled finishes and soft earthy hues found in many of the Kāne‘ohe label’s pieces. The rest, we suspect, comes from the energy imbued during potter Lauren Shin’s creation process, which she describes as peaceful and meditative. Her small-batch releases include everything from matcha bowls and travel tumblers to incense holders. What we’re most smitten with: Norae’s minimal loop and jug vases that play off negative space, equally as lovely with or without blooms.


noraeceramics.com, @noraeceramics


SEE ALSO: Spring Fashion Feature: Proud Hawaiian Model Mahina Florence Inspires Murals


Kailua label Oceans End

Lucy bag, $125, Chanel cross-body bag, $88. Photo: Courtesy of Oceans end/Blake abes


Holding Pattern

Kailua label Oceans End first caught our attention with its vibrant tropical-print clutches. Now, designer Dani Gosiaco is upping the ante with her new Luxe Collection, a sleek, dressier range of handbags done in muted, nature-inspired hues. Gosiaco’s background as a tattoo artist shines through in the bags’ striking hibiscus, monstera and palm leaf designs. The versatile styles are also smartly outfitted with multiple, sometimes detachable, straps— bucket bags double as backpacks, while top-handle styles easily become cross-body bags.


theoceansend.com, @oceansendco