Sneak Peek: Coco’s Trading Post’s Curated Online Shop

Guys, we found it: Your go-to shop spot for 2017.

March 29, 2017

Natalie Schack,

Let’s make a trade. You give us a bushel of those tasty-looking liliko‘i from your auntie’s backyard, and we’ll give you a just-as-sweet fashion tip for what to sink your teeth into in the coming season. Agreed?

Trust us, you’re the one getting the better end of the deal here, because we’ve got a sneak peek at a hot, new online shop that’s going to make Island bohos’ stylish hearts sing. And while those liliko‘i won’t last long (not in our kitchen, at least), you’ll be able to hit up this site for trendy new releases, local products and photo shoot inspiration through the summer, fall and winter.

Photos: Courtesy of Coco's Trading Post

We’re talking about Coco’s Trading Post, the creative-meets-business brainchild of Nicole Mawat. The idea for a shop of consciously curated goods inspired by Hawai‘i and tropical lifestyles has been brewing in Mawat’s head for years. She envisioned a one-stop shop that embodied the good vibes and beautiful styles of the Islands, a marketplace of sorts that provides a chic venue for local and international designers to peddle their artisan, well-made wares. Mawat has already brought on board some of our favorite brands and products for women, men, kids, the bath and the home: Think the flowing, beach-worthy goddess maxis from Indah, Made in Mānoa’s all-natural laundry detergent, shaka-print onesies from Of One Sea, and brightly colored beaded bracelets from a.wattz dezigns. Mawat’s eye for style has been busy at work collecting vintage items such as bright bikinis, producing upcycled pieces such as patchwork cutoff denim shorts, and sourcing Island-lifestyle products from international spots such as Tahiti.

But if the collection of high-quality goods fleshes out Coco’s Trading Post, the heart of it is Mawat’s themed lookbooks and journal. Slick and cheeky styled photo shoots get you excited about the Coco’s Trading Post products, from a couple of surfer-babe lovers prancing around in effortless, boho finery in North Shore Babes, to the glam vacation of a luxurious lady depicted in Royal Hawaiian. Her blog, or “Journal” on the site, profiles Hawai‘i figures, including flower designer Meleana Estes and navigator Austin Kino.