Preview WHITETAG. boutique in Royal Hawaiian Center

Tag, You're It


You're Invited!

The Fashionable Bureau of Insiders requests the pleasure of your company at a soiree to induct its newest member: WHITETAG., a Waikiki boutique stocked with covetable contemporary men's and women's clothing and accessories.

The reception takes place at WHITETAG.'s preview store, now open in Royal Hawaiian Center (a larger, permanent location opens in July). Mingle with highly sought-after labels like Opening Ceremony, Vince, Current/Elliott and Equipment, while meeting lesser-known yet equally fashion forward lines, like New York-based Jonathan Simkhai and ISAORA.

Stylish attire is required. The dress code includes Rxmance's handprinted graphic tees, colorful House of Holland floral and polka dot skinny jeans, sheer jungle print tunics from Twisty Parallel Universe, and slinky Lulu & Co. balloon photoprint silk dresses. Accessorizing is welcome thanks to whisper weight cashmere-blend scarves, Janis Joplin-inspired shades, and printed nylon Herve Chapelier handbags.

Guests are encouraged to take home a fresh summer look, and if you are unable to attend in person, kindly hold your regrets – the store is also shoppable online.

WHITETAG.'s preview store is open daily, 10 a.m.-10 p.m., in Royal Hawaiian Center, Level 1 of Building B. The flagship boutique will open in July in Level 1 of Building A. For more information, call (808) 445-2223 or visit