Pretty Cheap

Little by little, your mean case of mainland envy is disappearing (along with excuses to fly to LA and shop). Nordstrom, Design Within Reach, and J. Crew are already open, with True Religion, Target and Victoria’s Secret on the way.

Here’s one more reason to ditch your green-eyed monster – Steve and Barry’s just-opened Waikele location. Long known for casual men’s clothes, today they’re celebrated for high-quality women’s fashion on the cheap. And we mean cheap. Every item is $9.98 or less (just $1 higher than mainland prices), supposedly for a limited time, but there’s no promotion end date and store prices haven’t been above $20 since 1985.

Steve and Barry’s is also the exclusive retailer of Sarah Jessica Parker’s 1,000-piece clothing line BITTEN, featuring her style and taste infused into jeans, dresses, jackets, lingerie, bags, shoes and more. They’ve also got Amanda Bynes’ 120-piece ‘dear’ collection for younger women, NBA star Stephon Marbury’s athletic gear – including the new Starbury II court shoe – and as of May 15, Laird Hamilton’s original surf and skate line, Wonderwall.

Looks like fashion can be a right, not just a luxury (SJP’s manifesto) – even in Hawai‘i. And with money left over for equally essential things, like groceries.