Shop Talk: New and Opening Soon O‘ahu Stores

Photo: Brie Thalmann

Ua Hawai‘i

If natural beauty products are your jam, you’ll want to check out this Hawai‘i Island label run by Leala Humber, who built the brand up from a skincare line started by her mother 30 years ago. At its new Ala Moana Center boutique, you can scoop up botanical creams, body oils, lotions and fragrances made from clean, vegan ingredients.

1450 Ala Moana Blvd., Level 2 next to Sephora, Ala Moana, uabody.com

SEE ALSO: 12 Awesome First-Time Made in Hawai‘i Festival Vendors You Don’t Want to Miss

Photo: Courtesy of Ward Village

Blūme Ruhm

After shuttering its Downtown location in 2024, floral lounge Blūme Ruhm is back on the scene with a storefront in Ward Centre. Build your own bouquet with fresh stems from the flower bar, snag a ready-made arrangement or shop gourmet pantry finds and gift items. You can also order arrangements for delivery or put together a Blume Box gift box filled with flowers and goodies.

1200 Ala Moana Blvd., Suite B0041C, Ward, (808) 398-5366, blumeruhm.com, @blumeruhm

Photos: Courtesy Short Stack Hawai‘i

Short Stack Hawai‘i

In the spirit of co-owners Healani Tengan and Tanya Madeira’s joyful, dance-filled social media videos, we invite you to shake a tail feather and shimmy on down to Short Stack Hawai‘i’s new boutique at Pearlridge Center. There, you can stock up on the label’s fab graphic tees, hats and socks featuring playful, Hawai‘i-inspired phrases.

Pearlridge Center Level 2, 98-1005 Moanalua Road, ‘Aiea, shortstackhawaii.com, @shortstackhawaii

Photo: Brie Thalmann

Oceans End

Now, you can shop designer Dani Gosacio’s chic, tropically inspired leather bags in person at Oceans End’s first storefront in Kailua. Keep an eye out for new releases, including sweet mini pouches embroidered with anthuriums and naupaka, and gorgeous multi-strand lei charms for your bags.

602 Kailua Road, Suite 103, Kailua, theoceansend.com, @oceansendco

Photos: Courtesy of Waikele Premium Outlets

J.Crew Factory

I’ve always been able to count on J.Crew for great quality staples, like simple cotton tanks and tees, so it was a bummer to see the state’s only location (at Ala Moana Center) downsize, then close altogether. Now, we can at least get a mini fix at the brand’s outlet shop in Waikele, loaded with its own line of crisp-casual fashions for women, men and keiki.

Waikele Premium Outlets, 97-790 Lumiāna St., Waipahu, factory.jcrew.com, @jcrewfactory

Photos: Courtesy Sweet Honey Hawai‘i

Sweet Honey Hawai‘i

It just got a whole lot easier for townies and east-siders to get their hands on Sweet Honey Hawai‘i’s too-cute fashions for littles. The keiki label just opened its first Honolulu boutique (it already has one in Kapolei at Ka Makana Ali‘i) at the Outrigger Reef Waikīkī Beach Resort. Think tropical tees, polos, jumpers, dresses, rompers and more, plus matching fashions for women and men.

2169 Kālia Road, sweethoneyhawaii.com, @sweethoneyhawaii

Photo: Courtesy Ward Village

Jules & Gem Hawai‘i

If you’re wondering what smells so amazing, it’s probably the new Jules & Gem Hawai‘i boutique, which recently opened its doors at South Shore Market. This is the brand’s first standalone storefront—designer Lana Gronwold also has a mini shop within the Ten Tomorrow store in Kaimukī. Shop its complete line of personal and home fragrances, including Saltwood Hawai‘i, Gronwold’s new range of scents for men.

South Shore Market Level 1, 1170 Auahi St., Kaka‘ako, julesandgemhawaii.com, @julesandgemhi

Photo: Courtesy of Waikele Premium Outlets

Miniso

Cuteness overload comes to Central O‘ahu with the opening of Miniso at Waikele Premium Outlets. Explore aisle after colorful aisle of plush toys, accessories, blind boxes, and even snacks, featuring popular One Piece, Sanrio, Disney and Peanuts characters.

Waikele Premium Outlets, 97-790 Lumiāna St., Waipahu, @miniso.usa

Photo: Brie Thalmann

Turquoise

Tucked away on Seaside Avenue in Waikīkī, Turquoise used to be one of those IYKYK shops, filled with great finds but a little out of the way. Now, with its new home in the International Market Place, it’s much easier to peruse its array of great local wares, from The Fanon’s Little Palaka Bags and felt-stitched tees from The Hawaiian Standard to L‘ea Māhaka yoga wear and keiki swimwear from Aloha Co. Maui.

International Market Place, 2330 Kalākaua Ave., Suite 238, Waikīkī, turquoise-shop.com, @turquoisehawaii

Gorjana

Stacks on stacks on stacks is what you can expect from this California jewelry brand. Its easy-to-layer styles, which range from classic to trendy, have been spotted on everyone from Rocky Barnes and Lily Aldridge to Kalani Miller. Keep a look out for its first Hawai‘i boutique, opening summer 2026 at Ala Moana Center.

Ala Moana Center Level 2, 1450 Ala Moana Blvd., Ala Moana, gorjana.com, @gorjana

SEE ALSO: New & Coming Restaurants on O‘ahu

Brie Thalmann is the managing style editor of HONOLULU Magazine.