Shop Talk: New and Opening Soon O‘ahu Stores
Just in time for gifting season, 11 exciting new boutiques to check out.
Now Open:
Courtesy: Columbia
Columbia Factory Store
Known for its performance apparel and gear, Portland-based Columbia just opened a factory store at Waikele Premium Outlets on Nov. 7. Think apparel, footwear and accessories designed to provide sun protection and warmth. You’ll find a mix of prior-season inventory, exclusive items produced specifically for Columbia outlets and specialty Hawai‘i-themed tees and hoodies available only at the Waikele location.
94-790 Lumiana St., Waipahu, stores.columbia.com, @columbia1938
Photos: Courtesy of Death by Scrapbooking
Death by Scrapbooking
After years of building a following via the pop-up market scene, Death by Scrapbooking now has a sweet little standalone shop, nestled between Small Kine Gift and Shop Toast in Kaimukī. Along with craft supplies and activity kits, owner Stefanie Ontai stocks the shelves with adorable finds, from stationery and lei charms to stickers and home goods. The shop also hosts workshops with local makers.
3434 Wai‘alae Ave., Unit 2, Kaimukī, @deathbyscrapbooking
SEE ALSO: Find Furniture Gems of Yesteryear at Today, Tomorrow
Courtesy: Honolulu Piercing Co.
Honolulu Piercing Co.
Half piercing studio, half jewelry shop, Honolulu Piercing Co. is now open in Kaimukī on the corner of Koko Head Ave. and Wai‘alae Ave. The studio’s piercers are all APP-certified (Association of Professional Piercers), and you can snag jewelry made with solid 14K gold, implant-grade titanium and precious gems.
3632 Wai‘alae Ave., Suite 101, Kaimukī, (808) 888-0754, honolulupiercing.com, @honolulupiercingcompany
Photo: Brie Thalmann
Kainani Swimwear
Honolulu designer Mindy Blas’ swimwear boutique has a new home at the International Market Place. Pop by for her reversible swimsuits, available in sizes up to 2XL, breezy cover-ups, sundresses and beach accessories.
2330 Kalākaua Ave., Second Floor, Waikīkī, kainaniswimwear.com, @kainaniswimwear, @kainaniswim.waikiki
Photo: Courtesy of Makena Hawai‘i
Makena Hawai‘i
A newly launched jewelry label from the SoHa Brands family, Makena Hawai‘i soft-opened its first boutique last week at Ala Moana Center. Inspired by the Islands, the line’s waterproof, tarnish-free jewelry features dreamy tropical motifs and beachy materials, such as shells and pearls. And we’re especially excited for its extensive charm bar.
1450 Ala Moana Blvd., ‘Ewa Wing, Level 3, Ala Moana, @makenahawaii
Photo: Asia Brynne, Courtesy of Mālie Organics
Mālie Organics
Kaua‘i-based natural beauty brand Mālie has a new location at the International Market Place. Expect Mālie’s full line of body care, skincare, home fragrances and gift sets inspired by Hawai‘i’s indigenous flora, plus new soy candle and reed diffuser collections featuring mango, pikake, plumeria and kōke‘e scents.
2330 Kalākaua Ave., First Floor, Waikīkī, (808) 332-6220, malie.com, @malieorganics
SEE ALSO: Best of HONOLULU 2025: Shopping on O‘ahu
Photo: Courtesy Royal Hawaiian Center
Melin
Created by two friends from SoCal, headwear label Melin specializes in breathable, moisture-wicking caps that are water-repellent and floatable—ideal for sports and water activities. Shop its first O‘ahu store, now open at Royal Hawaiian Center.
2201 Kalākaua Ave., Suite B108, Waikīkī, (808) 200-0819, melin.com, @melin
Photo: Courtesy of OluKai
OluKai
The Hawai‘i-inspired footwear label just opened its newest outpost at the North Shore Hale‘iwa Store Lots. Shop OluKai women’s and men’s shoes, slippers and sandals, along with a selection of Kaenon sunglasses and Melin caps.
66-111 Kamehameha Highway, #201, Hale‘iwa, (808) 492-1020, olukai.com, @olukai
Pitacus Chop Art
One of our favorite sources for upcycled fashions, Pitacus Chop Art, has moved to roomier new digs in the Mō‘ili‘ili Community Center. Located in the space formerly occupied by the Hidden Treasures Thrift Shop, the boutique is nearly four times larger than its previous Kaimukī spot, which means designer Lisa Weimken can display even more of her one-of-a-kind unisex fashions and curated vintage pieces from Japan. Pitacus will also be coordinating community events to be held in the building’s upstairs event space, including workshops, pop-up markets, artist showcases and more.
2535 South King St., Mō‘ili‘ili, @pitacuschopart
Coming Soon:
Photo: Courtesy of Ala Moana Center
Columbia Sportswear
In addition to its factory store, Columbia is also slated to open a Columbia Sportswear boutique at Ala Moana Center in February 2026. There, you can snag the brand’s latest outdoor adventure fashions, accessories and gear, which feature innovative product technology.
1450 Ala Moana Blvd., ‘Ewa Wing, Level 3, Ala Moana, columbia.com, @columbia1938
Photo: Courtesy of Ala Moana Center
Gorjana
Born in Laguna Beach, California jewelry brand Gorjana will be opening its first Hawai‘i boutique at Ala Moana Center in July 2026. Scoop up its signature alphabet necklaces, playful charms and easy-to-stack rings and huggie earrings, all at affordable prices.
1450 Ala Moana Blvd., Level 2, Ala Moana, gorjana.com, @gorjana
SEE ALSO: New & Coming Restaurants and Shops in Waikīkī
Brie Thalmann is the home and style editor of HONOLULU Magazine.
