Mālama Da Mama: Local Designers and Boutique Owners Celebrate Moms With a Mother Load of Special Deals and Promotions
Show the most important women in your lives oodles of aloha while supporting small local businesses.

Photo: courtesy of dolkii
This Mother’s Day is extra special due to families sheltering in place and spending more quality time together. Through this we’ve witnessed how the roles of parents have greatly evolved and may include wearing new hats that come with challenges and triumphs. So, now more than ever, let’s shower the moms in our lives—stepmom, foster mom, single-dad mom, all moms included—with amazing gifts of gratitude from our favorite local designers and shops that are offering stellar sales and deals.
Photo: courtesy of A.wattz
A.Wattz
DEAL: 25% off entire site with code: LOVEUMOM through May 10.

Photo: Coco moon
Coco Moon
DEAL: Nominate a special mom—whether they're helping patients, serving in the National Guard, going above and beyond as a teacher or simply being a beacon of light—Coco Moon wants to celebrate her story. They’ll be selecting one winner each day from May 3 – May 10 for a total of 8 winners. Each winner will receive one of the Silky Soft Mama Robes plus a $50 Coco Moon gift card. They’ll be collecting nominations in the comments of our post as well as in their stories.
Photo: courtesy mori hawai‘i
Mori Hawai‘i
DEAL: Take 20% off the entire site with code #MORIMAMA. Now through May 11.
Photo: courtesy of Aim HI
Aim HI
DEAL: Orders more than $50 receive 20% off, use code MOM at checkout; orders more than $80 receive free U.S. shipping, no code necessary; orders more than $100 receive a free 1-ounce Aim HI Hand and Surface Cleansing Spray while limited supplies last, no code necessary. Now through May 15.
Photo: courtesy of Yireh
Yireh
DEAL: Surprise grab bags that include gifts from Yireh, Love Me Knots and Jules and Gem Hawai‘i: $75 grab bag worth $100, $150 grab bag worth $200. A portion of the proceeds will also be donated to No Kid Hungry, an organization keeping children fed during the pandemic. Now through May 10.
Photo: courtesy of Lauren Easley
Mohala Eyewear
DEAL: Live Instagram sale and product launch Saturday, May 2, at 3 p.m., which will include a free $25 Yireh gift card or free Yireh sarong ($30) with purchase. Also, now through May 10, receive a free Jules + Gem Hawai‘i Guava Nectar Rollerball Perfume ($16) with all sunglasses purchases. A portion of all sales from our launch will be donated to The National Domestic Violence Hotline a charity selected by the Mohala community.
SEE ALSO: Hawai‘i Brand Mohala Eyewear Creates New Sunglasses For Asian Women
Photo: courtesy of Fighting eel
Fighting Eel
DEAL: 20% off ROLA jewelry. May 1 through 10.
Photo: courtesy of a-line
A-line
DEAL: 30% off regular-priced online merchandise with code MOM2020. May 5 through 10.
Photo: courtesy of Dolkii
Dolkii
DEAL: Exclusive promo for HONOLULU Magazine readers. Enjoy 20% off entire site with code HONOLULUMAG. Now through May 10.
Photo: courtesy of owens and co.
Owens and Co.
DEAL: 15% off online orders with code MAMALOVE. Now through May 10.
Photo: courtesy of jana lam
Jana Lam
DEAL: 15% off entire site with code LOVE4MOMMA. Now through May 10.
Photo: courtesy of twiggy
Twiggy
DEAL: New Tsuru collection on sale, plus special gift sets that include stationery from Emi Ink. Now through May 10.
Photo: courtesy of RUMI Murakami
Rumi Murakami
DEAL: 15% off the Dayna top, a collaboration with Tutuvi. Discount online code is LOVEUMOM. Now through May 10.
Photo: courtesy of Lauren roth
Lauren Roth
DEAL: 20% off entire website including new gift cards and wrapping paper collaboration with Wrappily. Now through May 10.
Photo: courtesy of allison izu
Allison Izu
DEAL: 20% off regular priced items and a free Jules and Gem Lavender tealight, plus free wrapping (while supplies last). Now through May 10.
Photo: courtesy of roberta oaks
Roberta Oaks
DEAL: 20% off all ladies aloha and clothing, kids aloha, scent and fragrance collections and jewelry with code LOVEMOM, plus free shipping for purchases of more than $50. Now through May 10.
Photo: courtesy of prickly pear
Prickly Pear
DEAL: 10% off of everything in the Etsy store, free sticker designed by a local artist and free shipping with code MOMMYLOVE. Now through May 10.
Photo: courtesy of Jules and Gem Hawai‘i
Jules and Gem Hawai‘i
DEAL: Special collaborations with Allison Izu and lavender and eucalyptus tea light gift with purchase; Mohala Eyewear and guava nectar rollerball perfume with purchase of sunglasses; Yireh, Love Me Knots and white gardenia candle in bundle basket. Now through May 10.
Photo: courtesy of T&C Surf Designs
T&C Surf Designs
DEAL: Receive a free original Pura Vida bracelet with any Pura Vida purchase of $20 or more. May 1 through May 10.
Photo: courtesy of adore clothing
Adore
DEAL: 40% off entire website.
Cinnamon Girl
DEAL: Mother’s Day curated gift boxes starting at $60, plus free shipping on orders of more than $50.