1,000 Flowers Become Grand Strands

In celebration of Lei Day, admire this impressive piece of lei art by floral designer Kim Scott for Aloha de Mele.

 

Maluhia Kinimaka In Pua Kalaunu Lei Pc Aloha De Meleserulatta Studios

Photo: Courtesy of Aloha de Mele/Serulatta Studios

 

In celebration of Lei Day, May 1, we thought it fitting to share this stunning image of lei art created by floral designer Kim Scott, of Kamailelauli‘ili‘i Co., for a recent Aloha de Mele campaign.

 

Inspired by opulent jewelry, the piece took nearly 12 hours to make and comprises more than 1,000 pua kalaunu (crown flowers), a favorite of Queen Lili‘uokalani. Designed to showcase Aloha de Mele’s lovely pareos, the project drew inspiration from mana wāhine and their relationship with the ‘āina—model Maluhia Kinimaka is a pro surfer, an advocate of Hawaiian cultural practices and is dedicated to preserving Hawai‘i’s marine ecosystem. And like the regal pua kalaunu, the resulting photo conveys both beauty and boldness, softness and strength.

 

alohademele.com, @alohademele, @kamailelauliiliico

 


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