Kaua‘i-Born Cassandra Rull’s New Hawai‘i Swimwear Line Suits Her Current Life. Swimmingly
Rull of fashion.
With last year’s tropical depression, us girls just wanna have sun. That’s why, when new Cassandra Rull (pronounced “rule”) swimsuit pics started trickling in on our Instagram feed, we were stoked. Batches of bralette bikini tops and sporty short bottoms in color-punchin’ prints were nice reminders that joyful beach days are right upon us.
Kaua‘i-born Rull says this latest spring/summer collection is a definite departure from her playful dresses and tops she started with in 2008, which were an ode to her free-spirited post-college days and lifestyle. As time passed, along came waves of change in her designing and wardrobe choices—she ditched sexy for surf-y and “took a couple of years to focus on perfecting my swimsuit patterns and finding the best fabrics,” she says. Today, as a beaming newish mom, her life and suit of happiness is plenty different, in a great way.
“Now, comfort for me is covering up my body a little more, but I still wanna feel cute,” Rull says. “I didn’t know how well these more-covered cuts would sell, but women are responding to them. It’s cool, I think my customers have grown with me.”
The suits are made of thick, durable Lycra for staying power; they can easily travel from a surf break session to a sweaty yoga lesson. And the exuberant tropical patterns are courtesy of a local artist that Rull found on Spoonflower—an American-based design hub for creatives to share their work with other creatives. “There are a lot of local artists on its website, so it’s a great vessel to support each other. What I use may not be exclusive, but the prints, like the ones with Hawaiian native flowers, fit my style perfectly,” she says.
Besides the pretty-yet-practical appeal, devotees of Rull will be happy (and shocked) to know, she still sews every swim piece herself. Albeit, these days, it’s during her 3-year-old’s naptime. “He’s a momma’s boy, and I love being with him. But we follow a schedule, that’s important to survive as a working mom. So, after a morning full of play he sleeps for a couple hours. That’s when I work,” Rull says, “and I love it. I know every stitch and I know what went into each piece. For me, it’s therapeutic.”
And, while we’re dog-tired thinking about her daily routine, she’s already moved on. This month, she excitedly spills, there will be new eye candy on her Insta: a bold animal print; fresh muted colorways; and sassy additions to her mini sport line, a wee collection for li’l wahine wave rushers.
“It’s crazy. I’m more productive now than when I had nothing to do but surf. With my son around, every day has purpose and I have this incredible drive to provide for him, my family and my customers. Even if it’s one baby step, one stitch at a time.”