New Indie Label Hawai‘i Eyewear Co. Is Making Quite the Spectacles

Designed by a local optometrist, these eyeglasses and sunglasses come in 100-plus styles and can be customized.

33 minutes ago

Brie Thalmann,

Photo: Aaron K. Yoshino

Perhaps the most bespoke eyewear line we’ve encountered in the Islands, newly launched indie label Hawai‘i Eyewear Co. is the brainchild of Dane Sultzer, a Honolulu optometrist with an eye for beautiful materials and modern silhouettes. The label’s debut collection, available at Sultzer’s office, Kāhala Eye Clinic, boasts 100-plus eyeglass and sunglass styles that can be custom tailored. We’re talking everything from size and color to arm profile, pattern scale and trims. Sultzer can even help you to design a pair from scratch, sketching a frame out on paper before carving it himself from a single block of acetate. The pieces are then sent away to be finished, though Sultzer hopes to eventually shift full production to Hawai‘i.

While the line features many great details, such as high-quality lenses, top-grade German steel hinges and hand-edged nodes, we’re particularly taken with its gorgeous array of acetate frames. Sultzer opted for Mazzucchelli acetate, a biodegradable pressed-cotton acetate produced by a 175-year-old workshop in Italy. The range includes bold marbled and tortoise patterns, and milky, opalescent and gradating hues.

Sultzer often takes design cues from the beauty of the Islands. ‘Ōhi‘a flowers inspired several red styles, while a fractal blue pattern represents his hometown of Kailua. Here, eyewear is designed to last a lifetime, while also garnering admiring looks.

4211 Wai‘alae Ave., Suite 202, Kāhala, hawaiieyewearcompany.com, @hawaiieyewearco

Brie Thalmann is the home and style editor of HONOLULU Magazine.

This article appears in the December 2025/January 2026 issue of HONOLULU Magazine.