Guava Shop's All-Around Beachwear

Go with the Flow: A new line from North Shore’s Guava Shop.

Maitai top, $60.
Shorts, $42.
Raffia tote, $62.

With designers exhausting modern spins on this and edgy twists on that, it’s good to know that a few fashion lines, such as Guava Shop’s new easy, breezy collection, are keeping Hawaii’s fashion in check with lightweight, laidback-lifestyle pieces.

After years of listening to local and vacationing customers’ frustrations about finding the perfect all-around beachwear, Liz Lemer and Kai Cost, owners of the North Shore boutique, decided it was time to put their dream of designing into play. “We always envisioned our customers putting on our own cover-ups before the beach then wearing them out for margaritas afterwards,” says Lemer.

Now, their colorfully bold spread of rayon crinkle shorts, pants, rompers, dresses, tops and woven totes, hand-dyed in beachy shades for a relaxing ombré effect, are making waves around town. And, with each piece at an affordable price, their fruits of labor are simply perfect for the picking. Guava Shop, 61-165 Kamehameha Hwy., 637-9760.

This article appears in the November 2012 issue of HONOLULU Magazine.