Exclusive first look: Issa de' mar's new swimsuit cover-ups

That's Mar Like It

Issa de' mar

How to make your Memorial Day super memorable: start the party at midnight.

That's when local swim line Issa de' mar kicks off its debut fashion show with a full lineup of stylish bikinis, cover-ups and dresses (the latter two are so new, they rolled off the plane and straight to our ocean-side photoshoot to be snapped for the first time ever).

Consider this a sampling of what you'll see at zero hour: flirty shrugs, dramatic kimono-slash-wrap dresses, body-skimming minis and open-back maxis in vibrant, tribal-inspired geometric prints and a soft, sea-foam turquoise. Silk charmeuse and chiffon-blend fabrics give rise to airy, graceful silhouettes.

Issa de' mar

The bikinis, much like the cover-ups, are pieces you'll want to wear around the clock, with details that are both uber-flattering (sexy cut-outs, woven necklines, lightly-padded cups) and functional (soothing nylon-spandex fabric, secure elastic ties).

Designers Marissa Eveland and Melissa Jasniy plan to style each look with bright headscarves, beachy waves, and gold and turquoise accessories for a boho-chic, resort-ready vibe.

So don't let the time sway you; it's never too early to get the jump on gorgeous beachwear.

Just call it pre-dawn patrol.

Issa de' mar's fashion show takes place Sunday night at midnight at M Nightclub in Waterfront Plaza. No cover, ages 21 and over, beach attire encouraged. Cover-ups and dresses, $55-$150, will be available on Issa de' mar's website starting next week.

Issa de' mar