Amazing Mu‘umu‘u Worn for Mu‘umu‘u Month 2026
Guests donned beautiful mu‘umu‘u and enjoyed a Mamo Howell fashion show in celebration of the 11th anniversary of Mu‘umu‘u Month.

Photos: Aaron K. Yoshino
January has become one of my favorite months for fashion in Hawai‘i, thanks to its designation as Mu‘umu‘u Month. And as 2026 marked the 11th anniversary of the monthlong celebration, Lei Batty, owner of the mu‘umu‘u boutique DeStash Hawai‘i (one of our Best of Honolulu 2025 award winners), and downtown Honolulu art museum Capitol Modern teamed up for an afternoon of mu‘u-themed festivities on Saturday, Jan. 24.
SEE ALSO: Where to Find Vintage and Secondhand Mu‘umu‘u on O‘ahu
Photos: Aaron K. Yoshino
The free event included a mākeke, where you could swap and shop previously loved mu‘u from Mu‘umu‘u Library, Princess Ka‘iulani Fashions, Pau‘ole Corner, Icon Relics Hawai‘i, DeStash Hawai‘i and more. There were also pop-up shops by Studio Kolea, Malia Anderson, Design Jord, Lani’s Lole and JY Shell Creations.

Photo: Aaron K. Yoshino
Guests were treated to a talk story session with HoMA curator and Hawai‘i fashion expert Tory Laitila. And the celebration culminated in a fashion show featuring gorgeous mu‘umu‘u by native Hawaiian designer Lei Mamo Howell. An icon of Hawai‘i’s alohawear industry, Howell danced hula professionally and was a runway model in New York and Paris before launching her label in 1978 at age 45. Though she initially started out designing baby blankets, Howell eventually expanded her line to include apparel and accessories featuring Hawaiian quilt and lei motifs, and operated a Mamo Howell boutique at Ward Warehouse for more than 20 years.
SEE ALSO: Beautiful Mu‘umu‘u Worn at Mu‘umu‘u for the Museum 2025
Brie Thalmann is the home and style editor of HONOLULU Magazine.