Sponsored Edition: Buy, Buy Love

Lei ChicThe training regimen has been excruciating but you’ve mastered most of the key events.

100 Meter Cash – Dead sprints from the ATM to the register.
Power Wait Lifting – Holding 60 pounds of shoes, clothes, and bags steady in the check-out line.
Try-on-athlon – Running into crowd, swimming to the best buys, then wheeling and dealing your way out of the pack.
Lei Chic
You’re in shop shape for the biggest wearathon of the year – Shop a Le‘a at Ala Moana Center.

The fifth anniversary of Hawaii’s only shopping festival features more than 100 exclusive offers, deals and in-store events. When the shopping winds down, rev up your wardrobe with styling tips and must-have looks from Project Runway All Star Michael Costello and a weekend of hourly fashion shows. Step up and score special discounts by donating gently used clothing to the YWCA’s Dress for Success program. Tweet about all your finds with#ShopaLea to help get your friends in the running, then hit the finish line with $300 in receipts during the event and you’ll walk away with a complimentary limited edition Shop a Le‘a LeSportsac tote.

If that’s not enough to get your heart pumping, enter to win an ultimate Girlfriends’ Getaway including a weekend at The Modern Honolulu, dinner at Morimoto’s Waikiki and Mariposa in Neiman Marcus, breakfast, cocktails, VIP nightclub admission, spa treatments, and $1,000 Ala Moana Center shopping sprees each for you and four besties.

It’s just what you need to keep you look going at 100 styles per minute without breaking a sweat.

Shop a Le'a runs today through Sunday. Click here for a full list of special offers, gifts with purchases, and Shop a Le'a events.