7 Things to Look for at BRUG Bakery’s Grand Reopening at Ala Moana Center
Here’s what you need to know about BRUG’s new location.

Photo: Aaron Yoshino
1. NEW LOCATION.
No longer inside Shirokiya, the bakery moved to the ground floor of Ala Moana Center on the mauka side, next to Lupicia.
2. NEW PASTRIES.
The bakers cooked up a bunch of new pastries, including an adorable neko pan, turtle melon pan and a bento box (plastic bento box not included).
3. FREE SAMPLES.
Who doesn’t love free samples?
4. FRESH VEGGIES.
BRUG uses fresh vegetables from local farms, including Thoune HongPhao Farm, in Lā‘ie, and Pit Farm, in Wahiawā.
5. WIN PRIZES INCLUDING A TRIP TO JAPAN.
There’s a chance to get a free “I love BRUG” bumper sticker and register it in store. Each week BRUG will be on the lookout for a car with the bumper sticker, and the owner of the car will win a dozen pastries. Everybody who registers their bumper sticker will also be entered to win a trip for two to Hokkaido, Japan (the winner to be announced in November).
6. FREE GIFTS.
Whether you buy one piece of bread or 20, you’ll get a free BRUG eco-bag and refrigerator clip (while supplies last).
7. SOMETHING FOR EVERYONE.
Try some sweet and some savory pastries. Our favorites were the neko pan, which is filled with sweet strawberry cream, the Portuguese sausage roll and the mango custard danish. Although an interesting combination, we didn’t care for the yakisoba roll.
Doors open at 9 a.m. for the grand reopening on Saturday, June 25. Located at Ala Moana Center, street level 1, next to Lupicia. Regular hours are Monday to Saturday, 8 a.m. to 9 p.m., Sunday 8 a.m. to 7 p.m. For more information, visit brugbakery.com.