4 Reasons Why You Should Buy Your Fish Local

(Sponsored) Buying your ‘ahi, monchong and opah from Island vendors benefits you, the environment and Hawai‘i’s businesses.




It’s no secret: Hawai‘i loves to eat fish. But where does yours come from? Fresh Island Fish, presenting sponsor of Frolic Hawai‘i’s 2021 Poke Fest taking place on Saturday, May 29, shares why buying your fish from a local source matters.


Local fish means fresher fish

Local fish is caught on a boat right here in Honolulu, goes to a local fish cutter, and then straight to your favorite neighborhood restaurant or market! You can’t beat that freshness when comparing it to fish flown in from the mainland or internationally, traveling thousands of miles just to get to Hawaii. The shorter the travel for fish means the fresher it is!


Eat with the seasons

Hawai‘i is home to one of the world’s best commercial fisheries with its variety of fresh seasonal fish. We all love the ‘ahi and mahi-mahi, but have you tried opah, monchong, or Hawaiian swordfish? Eating the freshest fish of the season means eating fish that is widely available, more environmentally-friendly, and at much better prices.


Fresh Island Fish Truck

Photo: Aaron K. Yoshino



It’s environmentally responsible

Eating fish caught locally means it’s closer to home, and the better choice for the environment. There is less need of trucks, planes and other energy burns related to the shipping of fish to Hawai‘i.


Local supports local

Buying local fish supports our local boat captains and crew, fish cutters, distributors and your favorite neighborhood restaurants and seafood markets. Fishing has been a way of life for many generations here in the Islands, and that has allowed us to build a stronger community overall.


Fresh Island Fish is Hawai‘i’s premier seafood distributor and specializes in providing sustainable wild-caught Hawai‘i seafood.