Wednesday, September 1, 2010

Reinventing the Eel

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The zeros at the end of your paycheck. The half-parking space you squeezed into on the 20th try. The two-sizes-too-small jeans you crammed yourself into only to have your muffin top spilleth over.

Listen up ladies, size matters.

Case in point? The new Fighting Eel flagship store.

Sure, you loved their old Hotel Street spot, with the intimacy of shopping mere feet from where your dress was designed; but with their inventory steadily growing, it was hard to deny that Fighting Eel had become a big fish in a small pond. 

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So they ditched the death-defyingly steep staircase and blink-and-miss it entrance of their former location for a new space that is unquestionably the stuff that retail dreams are made of. For the first time, Fighting Eel can showcase their entire line in their own store.


Their light and airy new boutique on the corner of Bethel and Pauahi has hardwood floors and is double the size of their previous digs — meaning there’s many more racks of the fashion-forward yet tropics-friendly dresses you love.

Plus, they’ve decked out the store with myriad new squeal-worthy accessory lines. Neatly tucked around the store you’ll find large multi-shelf accessory tables brimming with items like Cirque Leather belts, luxe leather handbags from Christopher Kon, and jewelry from designers like Katrina Cordova. There’s even a bridal salon for consultations on made-to-measure bridal and bridal party gowns.


Buy and large it’s the best thing to happen to your closet in a long, long time.

Fighting Eel flagship store, 1133 Bethel St., Honolulu. 808.524.1472. More info here.

Posted on Wednesday, September 1, 2010 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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