Friday, November 18, 2011

Thread and Butter

Basique Threads opens at Ward Warehouse

Lei Chic Commander: Soldier, your style is getting soft.

Those cheap stockings had a mile-long run in under 10 minutes. Your trendy push-up tops look sloppy. And your neon prints are so loud, I CAN’T HEAR YOU!


Commander: We’re sending you back to Basique training at Basique Threads boutique.

The store is scheduled to open at 1000 hours Monday in Ward Warehouse. Owner Laurie Oda drew on her experience in Macy’s, Victoria’s Secret, and Bamboo Sky to build her shop full of basic pieces in largely solid colors but with unique cuts and details.

You: I don’t want my uniform to blend in with everyone else!

Lei Chic Commander: Are you questioning me?

You: No sir!

Commander: You’ll also find all the ammo you need to add a signature style: Vintage brass and natural stone jewelry by Garnett, studded handbags and cardigans, or for the guys co-owner Nicholas Leong has neff hats and simple-but-stylish button-down shirts and tees by Commune.

You: Can I afford to put my wardrobe through the paces? Lei Chic

Commander: If you drop and give me four twenties! Prices top out at 70 dollars. Now, get going. (singing) I don’t know but I’ve been sold.

You: (singing) I don’t know but I’ve been sold!

Commander: Basique Threads will make me bold.

Basique Threads is located in Ward Warehouse, 1050 Ala Moana Center across from The Wedding Cafe. Starting Monday, hours will be Monday - Saturday,  10 a.m. to 9 p.m. and Sundays 10 a.m. to 6 p.m.

Posted on Friday, November 18, 2011 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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