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Fit to a Tee


Lei Chic You refuse to be that mom.

You know - the one who color coordinates everyone's outfits on family vacations, buys matching Aloha wear for family reunions and, come Christmas time, organizes photo shoots with - wait for it - identical reindeer sweaters.

As if you would be caught dead in a reindeer sweater.

Lucky for you, there's a much cooler way to show just how close-knit your family is.

Introducing Life is Swell - organic, surf-inspired apparel for men, women and keiki. Owner Vanessa Fowler created the line to explore a new design aesthetic while satisfying customer requests for adult versions of her hand-painted keiki line, Little Dew Drops.

Lei ChicLife is Swell channels Hawaii's laidback, living aloha lifestyle. Think playful, hand-drawn logos screen printed onto uber-soft, eco-friendly cotton tees, tanks, even onesies, perfect for a relaxing day at the beach.

The line itself is a family affair. Fowler develops mens designs based on her husband's feedback. And her "Little Surfer Dude" keiki shirts feature a drawing by her five-year-old daughter, Skye.

It's like each piece is a gift from Fowler's family to yours.

Looks like you've finally met your match.

Life is Swell apparel, $22 adult tees, $20 adult tanks, $17 keiki tops and onesies, available online.

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