Monday, May 5, 2008

Wearin' of the Green

www.leichic.comWith you, green is always in fashion – not just today.

You and your eco-aware friends are always shopping for the latest in sustainable, environmentally friendly clothing.

Lucky for you the one-year-old Big Island clothing brand The Organik is bringing its 2008 collection of T-shirts, hoodies, and other casual wear to O‘ahu for a fashion show tonight at Hard Rock Café.

The Organik’s comfortable basics come with a special pedigree. Each top is printed with an original graphic created by the brand’s founders, and the designs are screened by hand onto www.leichic.comthe shirts with water-based inks.

But more noteworthy are the sustainable fabrics used to make the shirts and hoodies. Owners Ed Fernandez and Brian Jones have sourced materials made with the highest environmental standards. Choose a 100-percent organic cotton fabric manufactured using exclusively wind and solar power. Or pick the bamboo and organic cotton blend, or even an unusual polyester fabric spun from recycled plastic water bottles.  

Talk about green sleeves.

See the whole collection tonightat 6 p.m. at Hard Rock Café in www.leichic.comWaikiki , 808.955.7383. The Organik is available now at Urban Jungle Clothing, 2301 Kuhio Ave. , 808.926.1819. More info online at

Posted on Monday, May 5, 2008 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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