Saturday, May 3, 2008

Bikini Line

www.leichic.com

The trades are back. The sun’s been out for three days running. And you’re stoked to suit up in your stretched and faded Rox—

Wait.

You’ve been swimming and paddling and surfing in the same old suit you bought off the sale rack more than a year ago. It’s definitely time to upgrade.

A new collection of Hula-la suits arrives in stores this month with new colors, prints and cuts. The Hawaii-designed swimwear is cut to accommodate active beach activities – but is cute enough to simply lounge by the pool too. Buy tops and www.leichic.combottoms separately and mix and match prints, solids, and styles – go ahead, put the string bikini top with the boyshorts bottoms. Or the push-up halter with the one-step-up-from-a-thong “teeny” bottom.  Flaunting your best assets while minimizing or concealing your, um, over-endowed spots is what Hula-la is all about.

This season, the line’s third, Kailua designer Erika Ireland offers Asian-inspired looks, with an East-meets-West theme. A rich turquoise-and-black design combines a Japanese wave print with an embroidered water symbol. Clean black or red suits feature embroidered Asian love characters that have a sleek and crisp tattoo-y feel. 

www.leichic.comKnown for flirty, feminine designs with gingham, bows and florals, Hula-la’s new collection also has lots of new takes on these old favorites – and the popular minimal coverage, itsy-bitsy “teeny” bottom is available in every color and pattern.

Except yellow polka dot.

Hula-la Swimwear spring/summer collection available in stores later this month. For a list of stores, or to buy online, visit  www.hulagirlswim.com

Posted on Saturday, May 3, 2008 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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