Monday, June 18, 2012

Worn Free

Lei Chic When it comes to shopping, you live for the hunt. You spend your days roaming the racks, tracking the hottest trends and targeting adorable finds.

But for the past year and a half, there was one line that kept slipping through your fingers. Until now.

That's because Roam Hawaii, the mobile marketplace of four free-spirited North Shore designers (Brooke Dombroski, Marissa Eveland, Melissa Jasniy and Cassandra Rull), has finally settled into its very own pop-up store in Chinatown.

Within the walls of The Human Imagination, you'll spot free-standing racks of easy, flowy basics - vibrant, neon hand-screened Roam Free Hawaii tees and tanks accented with vintage Aloha shirt patch pockets, two-toned microfiber tanks and tube tops in fun patterns and stripes, sexy beach dresses, and beautifully draped tie-dyed and vintage lace shrugs.
Lei Chic
Every detail captures Roam Hawaii's handmade, surf-inspired lifestyle, from its one-of-a-kind pieces to a sustainable display with handmade driftwood hangers.

Don't worry, you'll still find the ladies' tiger-striped manapua truck-turned-mobile store wandering the countryside, touting their fashionable wears (that is, when they're not traveling the world or surfing in French Polynesia). And of course, their Etsy shop will remain fully stocked.

The only difference is now, you don't have to trek so far to take a walk on the styled side.

$40-$65, Roam Hawaii's pop-up store in The Human Imagination, 1154 Nuuanu Ave. For more information, call (808) 538-8898.

Posted on Monday, June 18, 2012 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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