Monday, June 4, 2012

Foxy Lady

Otaheite Hawaii returns with beachy chic fashion

Lei Chic Fashion trends from the '70s you tried (and failed) to pull off:

A sequin blouse. Blinded everyone in your office, and the office across the street.
Flared denim. Made your hips look enormous.
A jumpsuit. Turned you into a giant, albeit stylish, 3-year-old.

Don't freak out. Sure, you've sworn off anything that makes you look like an extra in Saturday Night Fever. But, thanks to Otaheite Hawaii, you can still tip your fedora to the era with a style that's totally current.

Owner Tiare Lawrence grew up watching her father run Otaheite, a store that sold custom-designed Hawaiian printed apparel during the '70s. Now, Lawrence is reviving the brand with a new fashion line and her very own store, now open in Kihei.

Lei Chic There's no traditional aloha wear here. Instead, Otaheite Hawaii surfs up soft, beachy chic dresses and cover-ups inspired by Lawrence's love for the ocean. You'll dig the romantic, strapless maxi dresses, kimono-sleeved caftans, a fitted mini skirt and sexy, yet sweet, cold shoulder dress with subtle ruching that hugs the hips. Then come August, catch a new wave of racer back dresses, rompers and tops.

Like her father, Lawrence designs her own prints - like unahi, which reflects scales on a mermaid's tail, and koakoa, a spiny coral print, done in light, summery orange golds and aqua blues. Every piece is made out of uber soft, breezy fabrics, like viscose and tencel, for an effortlessly chill and comfortable outfit.

Don't forget about her killer new retail space, stocked with colorful bikinis and fun accessories, like Linea Pelle satchels, Jana Lam clutches and Maui Map beach bags.

You'll be swimming in amazing threads.

For a look that's totally copasetic.

Otaheite Hawaii, $55 skirt, $80-$110 dresses, 10 Wailea Gateway Pl., Suite B104, Kihei, (808) 419-6179, and online at OtaheiteHawaii.com. Select styles available on Oahu at Flower Child boutiques, 41 Kihapai St. and 746 Kapahulu Ave.

Posted on Monday, June 4, 2012 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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