Wednesday, June 29, 2011

Playing by the Look

Lei Chic 55 miles per hour. No returns without receipt. Dry clean only. No kissing on the first date. Credit cards not accepted. No double dipping (at least not when anyone is looking).

Your life is full of restrictions. Break free with one Rull that’s meant to be outspoken.

Cassandra Rull first broke into the local fashion scene as a student sewing party dresses for her and her friends after class. Now she’s a college graduate and ready to relaunch her quirky, pattern-mixing line in a brick-and-mortar store.

Lei Chic There’s nothing basic about the collection: cheeky beach shorts with pockets in contrasting prints, yoga pants done in purple-and-green tie dye and, neon green, tiered, crop tank tops all in super-soft eco-friendly cotton blends or 100-percent bamboo.

But Rull followers will find a more grown-up side to her beachy, body-skimming styles. She’s added flowing sleeves to colorful minidresses and turned the draping and tailoring skills she picked up in school into more flattering racerback maxis and convertible tube tops.

Lei Chic Every single style is washable and virtually wrinkle-proof so you can stash it in your bag for fashion 911s.

Making it easy to relax and still play by the Rulls.






Cassandra Rull’s line for Fashionista’s Market debuts at First Friday, 5 p.m. – 11 p.m. at 1185 Bethel St. You can also see a more neutral line of her clothes in online boutique Mikinola.

Posted on Wednesday, June 29, 2011 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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