Tuesday, June 21, 2011

No Prints Charming

Lei ChicWanted: Hawaii woman desperately seeking her urban edge.

Me: Worldly city slicker who’ll trade candlelight dinners and long walks down the beach for a dark nightclub, hip new restaurant, and anything with surprise turns.

You: Minimalist, quirky, with just enough unusual details to get my heart off-beating.

Sundresses, flippy skirts, and beaded sandals need not apply.

Stop the presses. You’ll find the unique fashion you sleek at I Am shop.
Lei Chic
The new store in the former Blue Buddha space on Kapiolani Boulevard is the vision of Lovelessizm clothing creator Richie Miao and designer Kara Matsunaga. Steel pipes and aluminum ladders hold scads of bestselling Asian fashions never before seen in the islands, Lovelessizm’s detailed, deconstructed pieces, and the debut of Miao’s more affordable womens’ line, Lava Roses.

The name is a nod to the contrast between hard and soft and aptly describes the mainly black-and-white basics with an unexpected urban twist. A pencil skirt in striped cotton jersey features an angled front seam, drawstring waist, and flippy hem. Soft, white t-shirts sport patterned shawls, gathers, or vertical, adjustable drawstrings perfect for showing off streamlined bloomer shorts with a ribbon waist tie.Lei Chic

Finish your look with accessories handpicked in Asia just for I Am: a skull-embossed leather bag, zipper pull necklace, or one of Matsunaga’s bold, hand-crocheted scarves. Local girl Bliss Lau’s chain-and-leather jewelry is also in stock.

It’s just what you’ve been looking for to make you feel like a C.Y.T-City Young Thing-again.

I Am is located at 1221 Kapiolani Blvd., Suite 111. Hours are 11 a.m. – 7 p.m. daily. Call 808.593.2767 for more information, or go to I Am's website to check out the current line in a recent fashion show.

Posted on Tuesday, June 21, 2011 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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