Friday, June 26, 2009

Heavy Petal 
You don’t dress to blend in.  When you live in the land of purple orchids and scarlet hibiscus, you can’t be a shrinking violet. 

Designer Mariana Echegoien understands. Her new line of dresses combines vivid colors and flower prints that pop into frocks that are a little bit surfy, and a little bit rock and roll.

Growing up in Spain and attending fashion school in Paris, Echegoien developed a fashion sense rooted in old school techniques. But when she joined her Hilo-native boyfriend in Hawai‘i, the beachy, youthful look of surfer style planted the seeds of inspiration.

Her dresses are familiar, comfy Island-style pieces — strapless necklines and flowy A-line skirts with accents of vintage Hawaiian and Japanese fabrics. But they have some European edginess, thanks to deconstructed fabric appliqués and unexpected color combinations, like a rosy pink paired with a shock of acid yellow.

She calls the look “surf couture” as a nod to her Euro-Island aesthetic (she styles the dresses with black tights and towering, candy-colored heels), but also because they’re each one-of-a-kind and custom-made with personalized fabrics and details.

Which means the one you wear will let your own style come into bloom.
More flower to you.

Check out sample designs at Dresses are available through custom orders. Contact Mariana at or 808.333.9067.

Posted on Friday, June 26, 2009 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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