Thursday, July 22, 2010

Rags to Stitches

Lei Chic You knew things had gone too far when the “don’t” examples in the company-wide “Too-Casual Fridays” memo sounded suspiciously similar to your last three outfits.

Ok, so maybe it was a bit of a stretch to try and pass off your old gym shorts as a nod to Alexander Wang’s new slouchy sweat pants. And it's possible that your co-workers saw through the holes masquerading as "trendy cut-outs" in your wear-with-everything tee.

Save yourself from further sartorial shame with local boutique Aloha Rag’s newly launched in-house label.

Lei ChicInspired by his travels to the world’s fashion cities (racked up over 25 years as a buyer) and a passion for classic American style, owner and designer Tatsugo Yoda offers up a covetable mix of utilitarian separates that are both refined and effortlessly edgy.

The silhouettes — body conscious, but created with Hawai‘i’s warm weather in mind. The fabrications — pure comfort. A former professional thrift-shop scourer, Yoda infused each piece with the perfectly loved-in feel of his favorite vintage finds.

Standouts include an olive field jacket made fresh with an elastic hem, oversized peacoat lapels and playful heart patches, a flirty ruffle-bottom denim maxi dress, and a kimono-cut cropped tee made of soft organic cotton.

Yoda’s own must-have pick for island fashionistas: his ultra-cool take on the basic button-up shirt. Done in breezy cotton and chambray, they come flanked with clever side zippers that reveal extra fabric when unzipped, instantly transforming them into flowy tunics.

Look likes someone just got on the fast track to a style promotion.

The Aloha Rag house label is available at the Aloha Rag boutique, 1221 Kapiolani Blvd. Suite 115, Honolulu, 808.589.1352, and online at

Posted on Thursday, July 22, 2010 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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