Wednesday, August 25, 2010

Vintage Point

Lei Chic You've always been a bit envious of thrifty girls. You know, the ones that somehow transform the most off-beat consignment store finds into drool-worthy outfits.

And while you'd love to rock a little vintage yourself, your attempts always seem to turn out more Flashdance (like an, ahem, 80's maniac) than stylish flashback.

For help deciding exactly which blasts-from-the-past should have a future in your wardrobe, check out Vicarious Vintage, the newly launched vintage web boutique run by transplant turned local girl EvieLei Chic Phillips.

It was while studying marketing at F.I.T. in New York that Phillips found she had a knack for re-vamping vintage pieces, shortening hemlines and adding embellishments. Post-graduation, requests came pouring in and Vicarious Vintage got off to a running start, until an unexpected accident left Phillips out of commission for nearly a year. A recuperative trip to her father’s Kauai home led to a fresh outlook – and a new Honolulu home and operating hub. 

Stocked with an extensive array of pre-loved fashions, the shop offers a covetable mix of 80's rocker styles and hippie chic with a dash of surfer thrown in. You'll find everything from lace mini dresses and sheer-sleeved rompers to oversized blazers, braided belts, and plaid button-downs some completely original, some reworked with the Vicarious touch.

The majority of merchandise is hand-picked by Phillips herself, who scours thrift shops accross the country and in Europe for hidden gems. And while she employs a select handful of freelancers, every last item requires her stamp of approval – nothing but the highest quality will do.

Best of all, since Phillips knows that what goes around comes around, the foundation of her business is built on donating 10 percent of all proceeds to philanthropic organizations.

So you rock a little retro.
And give vicariously. For more info, call 310.691.4701 or email

Posted on Wednesday, August 25, 2010 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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