Jim Beam held the first of its two planned Hawaii Cocktail Sessions events on Thursday, May 23, 2013. It was the culminating event in a series which welcomed seventh-generation Jim Beam distiller Fred Noe from Kentucky to Hawaii. The event pitted 10 of Hawaii's finest bartenders against one another in a "Battle for the Alii Cup." Along with the impressive piece of hardware that came with a victory, the winner took home a Kid Rock Devil's Cut guitar signed by Fred Noe, $2,000 cash split between the winner and the winner's bar and a trip to Kentucky to tour the Jim Beam facility with Fred Noe. Guests enjoyed sample size portions of each of the drinks. Three finalists were chosen by a "People's Choice" vote. The finalists recreated a full sized drink for Fred Noe and emcee Mark "Maleko" McDonnell who chose the final winner. Stephen Tam Loo from Sansei, Justin Whiting from Manifest and Chad Pata from Murphy's Bar & Grill were selected as the finalists, with Tam Loo taking home the winner's prize.
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