Your Ultimate Guide to the Best Weekend in Honolulu: Black Friday Edition

Tomorrow is Thanksgiving, and you fashion mavens know what that means: After the stuffing of gratuitous amounts of turkey, ham, sweet potato casserole and three kinds of pie, we shed our Thanksgiving pants (you know, the ones with the elastic waistband and permanent gravy stains?) to don new battle armor in preparation for another quest: Black Friday shopping. Then Small Business Saturday shopping. And don’t forget Cyber Monday.


With practically every store in Honolulu participating, a carefully crafted plan of attack is crucial to getting the most—for the least—out of this year’s sales. Here’s our guide to the best-of-the-best sales this weekend, so you can spend your time shopping smart … and finishing off those pies while shotgunning Stranger Things on Netflix for the seventh time. 


awattz designs
Photo: courtesy of A.wattz dezigns


Downtown Shop Around

Black Friday, Nov. 25, 7 a.m. to 7 p.m.

Support small local businesses at Hawai‘i’s blossoming destination for local boutiques. On Friday, Honolulu’s Downtown/Chinatown retailers and restaurants will come together to offer some incredible deals on locally made products, lustworthy clothing, curated vintage finds and lots more. Each retailer will host its own sales event; stay up to date via Downtown Shop Around’s Instagram or follow your fave shop on social media. 

Some extra-noteworthy deals:

  • Grand opening of new boutique on the block Vici Honolulu, with 40 percent off all denim and 30 percent off select styles. Oh, and did we mention complimentary Champagne?

  • Roberta Oaks Hawai‘i will have deals all Friday long: 7 to 8 a.m. with BOGO 50 percent off all clothing and 20 percent off storewide, 8 to 10 a.m. with BOGO 40 percent off all clothing and 15 percent off storewide and 10 a.m. to 7 p.m. BOGO 30 percent off all clothing and 10 percent off storewide. A free RO logo tee comes with each purchase. Other sales include: BOGO 50 percent off all ladies’ aloha shirts and 40 to 75 percent off other select items. P.S. Stay tuned for her Small Business Saturday and Cyber Monday deals!

  • Chinatown darling Owens & Co. will play host for jewelry brand a.wattz dezigns’ trunk show and offer 10 percent off the entire store, as well as some yummy mimosas while they last—which won’t be long.

  • Feel like fancy hats and dainty sammies? Make your reservation for afternoon tea at Tea at 1024 and receive one afternoon tea free! Tea at 1024 will also be offering 35 percent off all teacups, teapots and all the other merchandise you’ve been wanting to purchase.

For more information on Downtown Shop Around, go here or follow its Instagram.


manaola hawaii
photo: courtesy of manaola hawai‘i


Ala Moana Center

Thanksgiving Day, Nov. 24

Some live for Thanksgiving; others live for Black Friday. For the latter persuasion, Ala Moana Center is definitely the place to go. Since Black Friday begins early, with select stores open on Thanksgiving Day, you can get a head start on shopping at retailers including 7 For All Mankind, Banana Republic, Bath & Body Works, Disney Store, Forever 21, Island Sole, Macy’s, Michael Kors and more. Concerned about possible caffeine intake options? Café Lani Hawai‘i, Foodland Farms, Teavana and lots of other drink/dining options will be there to keep your engine revving.


Black Friday, Nov. 25

Ala Moana Center officially opens at 6 a.m., with some retailers such as Express, GameStop, Rip Curl and Samantha Thavasa opening even earlier. And, yes, that does include The Coffee Bean & Tea Leaf and Island Vintage Coffee as well.

Psst! Manaola Hawai‘i will feature new releases and sales at Hula Lehua on Black Friday. (If you’re unfamiliar with the brand, check out its runway show at HONOLULU Fashion Week, which debuted an all-new black-and-gold collection that made us weak in the knees.) The brand will also offer $30 doorbuster deals on select clutches, valued at $180, from 6 to 10 a.m. while supplies last.

Tip: Make it easy on yourself and valet that whip. Valet parking will be available from Black Friday through Monday, Dec. 26 for just five bucks. Located on Level 2 of the Mauka ‘Ewa Parking Structure.

For more information and list of merchant hours, go here.


soha living
photo: courtesy of soha living


Kāhala Mall

Black Friday, Nov. 25

Kāhala Mall celebrates Black Friday at 7 a.m. sharp (with some stores opening at 5 a.m.) and with style: Early-bird guests will have the opportunity to shop for doorbusters with savings of up to 75 percent off! Shoppers who purchase $250 or more in same-day receipts between 6 and 11 a.m. will receive a $10 Kāhala Mall gift card and a (totally necessary and appreciated) complimentary cup of joe from Starbucks, located at the Center Court area of the mall. In addition, one lucky Kāhala Mall guest will win a roundtrip ticket to the Mainland on Hawaiian Airlines.

Some extra-noteworthy deals:

  • Receive 40 percent off storewide from opening to 11 a.m. and 25 percent off storewide from 11 a.m. to close at Adore Hawai‘i.

  • Buy the perfect cards and stocking stuffers at The Refinery, with the entire store at 25 percent off from 6 to 8 a.m., 20 percent off up to five items from 8 a.m. to noon and 15 percent off up to five items from noon to 9 p.m.

  • T&C Surf is offering 40 percent off select items.

  • Amazing savings at crowd-favorite Banana Republic include 50 percent off up to five in-store items.

  • Get all your Island-style necessities at breezy discounts: Local lifestyle brand SoHa Living’s entire store is 30 percent off from 7 a.m. to 9 a.m., 25 percent off from 9 a.m. to 1 p.m. and 20 percent off from 1 p.m. to close.

For more information and store promotions, go here.


green tea leaves the collective
photo: courtesy of green tea leaves


Ward Village

We love Ward’s eclectic yet totally shoppable range of local products and stores, and this year’s sales will be better than ever thanks to the addition of new spaces South Shore Market, The Collective and more.

The Collective features local brands Allison Izu and Ten Tomorrow, plus one guest designer at any time—and you’re in luck, because currently it’s Green Tea Leaves, the ultra-chic line of architectural, minimalist, handcrafted jewelry. 

  • On Black Friday, enjoy 40 percent off items from 7 to 9 a.m., 30 percent off items from 9 to 11 a.m., and 20 percent off items from 11 a.m. to 10 p.m. You’ll also get a free reusable bag with any purchase, as well as a complimentary cosmetic tote with purchases of more than $250.

  • You should also head there for Small Business Saturday, with 20 percent off items storewide all day—and 25 percent if you post about it on social media!

  • On Cyber Monday, head to for 40 percent off everything with code “Petite40” and enjoy free shipping to Hawai‘i and the Mainland. At, code “Cyber30” will get you 30 percent off everything.

Ward Villages other stores are just as worthy of your time and cash—if you caught the Ward Village fashion show at HONOLULU Fashion Week last weekend, you know exactly what were talking about.

Some extra-noteworthy deals:

  • Big Bad Wolf will offer tons of discounts on Black Friday with 25 percent off the entire store from 9 to 11 a.m., 15 percent off from 11 a.m. to 1 p.m. and 10 percent off from 1 to 9 p.m. $5 stocking stuffers, $10 bins and dollar-per-minute massages are just a few other things on the list.

  • Cameron Hawai‘i will offer discounts on select products starting at 50 percent off or more. The good news: This sale will go on through the end of the weekend, so if you don’t make it on Friday, fear not.

  • Head over to Bean & Vanilla for 50 percent off all wood watches and jewelry, as well as additional deals of purses and other jewelry.

  • In addition to its flagship Ward Centre and South Shore Market locations, Eden in Love will take over the second floor of Ward Warehouse Conference and, per the usual, will offer covetable clothes at majorly slashed prices: From 6 to 8 a.m., receive 50 percent off storewide; from 8 to 10 a.m., 40 percent off; from 10 a.m. to noon, 30 percent off and shoppers from noon until close will receive 20 percent off storewide.

  • Go, go, go to Kaypee Soh’s brick-and-mortar for storewide sales of up to 60 percent off home décor made with his signature gorgeous, retro-style fabric prints. But be careful—you might leave with enough cushions to build an (extremely stylish) fort with.

For more information and list of merchant hours, go here.


fighting eel


Royal Hawaiian Center

Thanksgiving Day, Nov. 24 and Black Friday, Nov. 25

The Royal Hawaiian, located at the heart of O‘ahu’s city that never sleeps, holds its own Black Friday event with several stores still open on Thanksgiving Day. That means you can shop and walk off that food baby at the same time!

Some extra-noteworthy deals:

  • Calypso St. Barth, open Thanksgiving Day and Black Friday, will offer 25 percent off regular-priced items and up to 50 percent off sale items.

  • ALERT! Fighting Eel Waikīkī will be the only location open on Thanksgiving Day and will offer 20 percent off the entire store (yes, you read that right). On Black Friday, dig for deals with the stores bin sale and you might just find your new favorite dress at a really, really, ridiculously low price.

  • Open on Black Friday only, head to Island Slipper for 40 percent off from 6 to 10 a.m., 30 percent off from 10 a.m. to noon and 20 percent off from noon to 2 p.m.

  • KOI Honolulu will offer up to 70 percent off select brands on Thanksgiving Day and Black Friday.

For more information and list of merchant sales, go here.


the public pet pet passport
photo: courtesy of the public pet


Pet Passport

Small Business Saturday, Nov. 26

Youve spent—and saved—tons of dollars on Black Friday buying things for yourself and the people on your Christmas list. Nows your chance to give some love to your furry best friend. Make a purchase at any of the seven participating shops and get your Pet Passport stamped. When you’ve visited your last small business, drop off your completed card at any of the seven locations to enter to win prizes totaling more than $4,500. The more locations you visit, the better your chances of winning. Participating locations are The Public Pet, Hawai‘i Doggie Bakery, Owens & Co., Roberta Oaks, Big Bad Wolf, MORI Hawai‘i, Fishcake and Mai Pup Hawai‘i (pop-up at The Public Pet).

For more information, go here.


But wait—theres more! Scroll down for a list of other retailers, local and national, who are showing their love with amazing Black Friday, Small Business Saturday and Cyber Monday deals:


Who: Reyn Spooner, all retail locations and online

What: Receive 20 percent off entire in-store purchase including sale items; receive 20 percent online purchase with code “BFW20”

When: Friday, Nov. 25 through Sunday, Nov. 27


Who: Nordstrom

What: Receive up to 40 percent off designer clearance

When: Online sales begin Thursday, Nov. 24; in-store sales begin Friday, Nov. 25


Who: By Chari

What: Receive 25 percent off with code “Black”

When: Friday, Nov. 25


Who: Kate Spade New York

What: Receive up to 75 percent off select items

When: Now through Saturday, Nov. 26


Who: Industry Boutique, 326-2 Ku‘ulei Road, Kailua

What: Receive 20 percent off regular-priced merchandise and 60 percent off all markdowns

When: Now through Sunday, Nov. 27


Who: The Stick and the Ball, 94-750 Hikimoe St. Suite H, Waipahu

What: Receive up to 60 percent off online and 9 a.m.–3 p.m. in store

When: Friday, Nov. 25


Who: Ship Wrecked Kaua‘i

What: Receive 15 percent off with code “BlackFriday,” plus free shipping

When: Friday, Nov. 25


Who: Sandy Feet Hawai‘i

What: Receive 20 percent off with code “SFShopSmall”

When: Friday, Nov. 25


Who: Aloha Collection

What: Receive 25 percent off select items with code “AlohaFriday”

When: Now through Monday, Nov. 28


Who: Mālie Organics, flagship boutiques and online

What: Receive 20 percent off in-store items; receive 20 percent off online

When: In store: Saturday, Nov. 26 and Sunday, Nov. 27; online: Thursday, Nov. 24 through Monday, Nov. 28


Who: Kira Hawai‘i, 95-1249 Meheula Parkway, #111, Mililani

What: Receive 40 percent off items storewide and 50 percent off Signature Collection; receive 25 percent off online order for Cyber Monday with code “Cyber25”

When: In store: Friday, Nov. 25; online: Monday, Nov. 28


Who: Izzy and Luke

What: Receive 15 percent off online with code “HappyHoliday”; receive 20 percent off orders over $125 with code “SantaClaus”


Who: 19th and Whimsy

What: Receive 30 percent off, visit its Instagram for online code

When: Now through Monday, Nov. 28