Here’s the concept: As co-owner of Pint and Jigger on King Street, Simon had already done the cool-gastropub-with-artisan-cocktails thing.

Here, he was looking to create something more casual, a throwback to his days as a business student at the University of Hawai‘i when he would grab a Jumbo Jack from Jack in the Box and a six-pack of Coors Light from the store on his way home. (He upgraded to a burger from Wendy’s and a six-pack of Sierra Nevada Pale Ale in grad school in San Francisco.)