Tuesday, September 7, 2010

Some Like It Haute

Lei Chic Two steps out the door and you realize you’ve made a serious sartorial mistake. Sure, it looked like a lovely afternoon from your comfy temperature-controlled bedroom. But you’re only halfway to the car and the scorching island sun has already sweat-fused your jeans and tee to your skin.
Melting pot is right – if it got any hotter you’d melt right into the sidewalk.


Instead of getting all hot and bothered, slip into a cool little number Lei Chicfrom Haute Rock Couture. Created by local girls Jasmine Bustamente and Vrindavan McCandless, the newly launched line has been flying off shelves in Maui and just made its Oahu debut this summer with a First Friday sale.

Designed on Maui and made in Honolulu, the current collection pairs simple, easy silhouettes with ultra-comfy fabrics like lightweight organic cotton and soft, stretchy modal. The result? Breezy dresses, skirts and tanks that are just as great for chilling poolside as they are for partying it up during a hot night on the town.

Snag yourself a deep v-neck maxi dress with flirty side cut-outs, a swingy bell-sleeve shift, or a girlish spaghetti strap frock complete with sweetheart neckline, empire waist, and tiered ruffled skirt. Or, go for some of Haute Rock's equally chic separates, and stock your closet with sexy low-drape-back tanks and fitted high-waisted mini skirts.
Just what you need to keep cool under the collar.
While looking haute to trot.
Haute Rock Couture is available on Maui at Imrie Industries, 71 Baldwin Ave., Paia, 808.579.8303, Waterlily Waialea, 161 Wailea Ike Pl., Wailea, 808.879.3003, and at The Ritz Carlton, Kapalua. Select pieces available for direct order. For more info, call 808.269.7287 or visit www.hrcouture.com.

Posted on Tuesday, September 7, 2010 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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