Thursday, October 4, 2012

Sponsored Edition: Meet The New Curl

Lei Chic The last time you got a perm, you walked out looking like a young Shirley Temple.

Who was just in a street brawl with Chaka Khan. And lost.

Your hair has gone into a downward spiral ever since.

Let Ho'ala Salon & Spa's new Digital Perm straighten you out. Because unlike regular perms, Digital Perms use revolutionary technology to create large glamorous curls that leave you looking red carpet ready (and not like someone just wiped the floor with you).

Lei Chic So here's what you'll do. Sit down in the softly-lit salon and enjoy a soothing shoulder and neck massage ritual with aromatic oils. Then, let a trained specialist treat your locks with straightening cream and wrap them around the Digital Perm Machine's temperature-regulated perming rods. You'll look like a creature out of a sci-fi movie, but don't be alarmed. This is where the magic happens.

Three hours later, your hair will unravel into soft, frizz-free, natural-looking waves that are so glossy, you'll feel like starring in your own shampoo commercial. And you can expect it to look this way for the next six months with just a quick blast from your blow dryer, even on the most hot and humid days.

Wind down with a trip to the retail shop for pampering products like Aveda's stress-fix soaking salts and skin-brightening mineral makeup.

In the end, you'll walk out feeling like a rock star, strutting to the beat of your own theme song.

Chaka Khan is so much more fun this way.

Digital Perms start at $190 and are available at Ho'ala Salon & Spa, Ala Moana Center. For more information or to make an appointment, call (808) 947-6141.

Posted on Thursday, October 4, 2012 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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