Monday, October 19, 2009

Get on Board
In your last surf session, you got caught in the lineup with faulty swimsuit straps. Instead of getting barreled, you only managed to bare-all.

You need to figure out how to hang ten without hanging loose.

Suit up in Sacred Surf swimwear, the local label that was recently voted one of the “best bikinis for surfing” by It survived performance tests in the monster waves of Tavarua, and was ranked highly, right alongside surf industry standards like Roxy and O’Neill.

Artist and owner Jennifer Gagen designed the Butterfly Bikini to stay put in the heaviest surf, but it’s also a beauty, with sweeping, free-form floral patterns, and a cut that’s more flirty than sporty.

But the functionality is the real stroke of genius: the thick waistband ensures your bottoms won’t budge, and the racerback top is adjustable, keeping everything right where it should be – meaning no more nip slips during your duck dives.

So get ready for those overhead sets.
Now, no one can call ‘em the boob tubes.

Sacred Surf swimwear is available at Ka‘u Kapahulu, 449 Kapahulu, Suite 102, Honolulu, and online at

Posted on Monday, October 19, 2009 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.

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