What happens when a native Hawaiian family meets in a house, decides to open an online market, and works together, without having their lives taped? It’s not the Real World, it’s a virtual farmer’s market.

Fresh From the Farm’s online catalog connects people like you (and local chefs like Ed Kenney of Town and Downtown restaurants) to fresh, high quality produce and products, either grown or made in Hawai‘i.

Besides fruit and veg, choose from dozens of local coffees, flowers, meats, herbs, dressings, honey, soaps and more. Order exactly what you want, from home any time—no waiting in line like at an on-ground market to see if there’s any lilikoi left or if someone ahead of you just bought the last protea. Then they’ll ship it to you, or pack it for quick pick up at their O‘ahu farmer’s market booths.

Fresh From the Farm takes the time and guesswork out of your food search, while supporting and linking small, hard working farms directly to customers.

Best of all, it helps local farms stay real.

Fresh From the Farm, 808.429.3813, www.farmfreshhawaii.com