Monday, May 5, 2008

Come to Mama

www.leichic.com As if it isn’t hard enough to find cute clothes when you’re pregnant. And then came recent news that Hot Mama Maternity, the hip little boutique in Kaimuki, was closing.

But breathe easy. A new owner has adopted the boutique. And she’s already looking ahead to bringing in new merchandise, lining up fun and informative in-store events, and making Hot Mama more kid-friendly and experienced-mom approved.

The shop has long been a place for expectant mothers to find clothes just like the ones they wore before baby, tailored to fit their growing bumps, like Earl Jeans with inconspicuous panels of lycra sewn in, flattering wrap-tie tops, and cute empire-waist dresses. All that will stay – you’ll still find lots of the same popular maternity lines such as Bella Materna and Ripe, as well as a custom collection of jewelry from local designer Catherine Weitzman that’s available only at Hot Mama.

In the future look for the boutique to carry more merchandise for every stage of motherhood: before, during and after pregnancy, as well as accessories, toys and gift items that will appeal to friends of the mom-to-be and baby’s older brothers and sisters too.

For now, though, the store is holding a one-week sale, starting today, to make room for some new merchandise. Nearly the entire store is marked down, with some clothing and accessories up to 70 percent off. 

Your closet will welcome this new bundle of joy.

Hot Mama Maternity, 3435 Waialae Ave., #106A (just behind Town restaurant, facing 9th Avenue ), 808.737.2737, www.thehotmama.com

Posted on Monday, May 5, 2008 in Permalink

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About Lei Chic

Lei Chic is a daily email and shopping blog that plugs you into Hawaii's newest and hottest boutiques, designers, trends, spas and salons, and more. You'll also discover all the cool events, dinners and sales happening around town in our Weekend Picks every Thursday. With Lei Chic, you'll get the inside scoop on what everyone will be talking about tomorrow – in your inbox today.

Lei Chic associate editor Natalie Schack has been a cultural anthropology student,museum worker bee and dabbler in graphic design. When she isn't scouting new fashion, compiling to-do lists or crafting puns, Natalie spends her free time dreaming up elaborate picnic ideas; "researching" via YouTube tutorials, blogs and Instagram; and dusting off her pith helmet for the next adventure life throws her way.


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